Paul Roetzer
Paul Roetzer is the founder and CEO of Marketing AI Institute and SmarterX, coauthor of Marketing Artificial Intelligence, and host of The Artificial Intelligence Show. As the creator of MAICON and The AI Literacy Project, he is a leading voice in making AI practical for marketers and business leaders. A former agency founder and seasoned consultant to startups and global brands, Roetzer is known for turning complex AI topics into clear, actionable strategies.Biography
Paul Roetzer is a visionary in the field of marketing and artificial intelligence, recognised for his pioneering work in making AI understandable and usable for marketers and business leaders. He is the founder and CEO of both Marketing AI Institute and SmarterX, organisations dedicated to accelerating the practical adoption of AI across industries. He is also the creator of the influential Marketing AI Conference (MAICON) and The AI Literacy Project, initiatives that have become central to the AI conversation in business and marketing circles.
Roetzer is the coauthor of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a widely regarded book that demystifies AI and lays out a clear path for integrating it into modern marketing strategies. As the cohost of The Artificial Intelligence Show podcast, he consistently provides accessible, up to date insights into the evolving world of AI and its implications for brands, agencies and executives.
With a background in journalism from Ohio University’s E.W. Scripps School of Journalism, Roetzer brings a unique clarity and depth to complex technological subjects. His career began in traditional marketing, and he went on to found PR 20/20, the first agency to partner with HubSpot. Under his leadership, the firm gained national attention for its innovative use of marketing automation and inbound strategies, and he successfully exited the agency in 2021.
Over the years, Roetzer has advised hundreds of organisations, from scrappy startups to Fortune 500 giants, helping them navigate digital transformation with a focus on practical, data driven outcomes. His speaking engagements are known for delivering high value insights with clarity and enthusiasm, making AI feel both exciting and manageable. His deep industry knowledge, combined with a journalist’s ability to communicate, has positioned him as one of the most trusted voices at the intersection of marketing and artificial intelligence.
Frequently Asked Questions
Yes. Paul is the creator of the Marketing AI Conference (MAICON) and regularly speaks at industry events, private corporate trainings, and executive summits around the world.
Paul focuses on the intersection of marketing and artificial intelligence. His key topics include AI adoption strategies, the future of marketing with AI, AI literacy for business leaders, and how to make AI practical and actionable for marketing professionals.
Paul’s sessions are well suited for marketing professionals, C level executives, business strategists, and teams in organisations exploring or currently navigating digital transformation with AI. He speaks to both technical and non technical audiences.
Paul combines a journalism background with deep industry experience. As a former agency founder and now leader of two AI focused companies, he bridges the gap between complex AI technologies and the practical needs of marketing and business leaders. His approach focuses on clarity, actionability, and real world application.