Matt Diggity
Matt Diggity is a globally recognised SEO expert, entrepreneur, and founder of Diggity Marketing. He is the CEO of LeadSpring LLC and the creator of The Affiliate Lab, a test backed course for building and ranking affiliate sites. Known for his data driven methods, he also advises The Search Initiative and co owns Authority Builders. Matt lives as a full time digital nomad, sharing his passion for SEO through his blog, consulting, and the annual Chiang Mai SEO Conference.Biography
Matt Diggity is one of the most respected voices in the world of Search Engine Optimization. As the founder of Diggity Marketing and CEO of LeadSpring LLC, he has earned global recognition for his technical precision and consistent delivery of results. What makes Matt stand out is his scientific approach to SEO. With a Master’s degree in Electrical Engineering from UC San Diego and a background in Silicon Valley’s demanding tech industry, he brings a disciplined, analytical mindset to every aspect of digital marketing.
Every source of Matt’s income is rooted in SEO. He works exclusively within the field, with a portfolio that spans affiliate websites, lead generation, client services, and SEO consulting. At the heart of his work is the Diggity Lab, where he applies rigorous testing to decode Google’s algorithm and build systems that scale. His popular course, The Affiliate Lab, is widely known for offering a test based blueprint for building, ranking, and flipping affiliate sites. It is continuously updated in response to real data, making it one of the most adaptive and practical courses on the market.
Matt’s entrepreneurial journey includes cofounding The Search Initiative, a client focused SEO agency, and launching Authority Builders, a platform delivering quality outreach links backed by real traffic. Earlier in his career, he founded Diggity Links, which was acquired after setting a new standard for quality and resilience in private blog networks.
A passionate mentor, Matt has coached hundreds of entrepreneurs through one to one sessions and content shared on his blog, where he publishes groundbreaking case studies and strategies. He is also the founder of the Chiang Mai SEO Conference, a globally renowned event that brings together top level marketers for pure, actionable learning without any filler.
Now based in Chiang Mai, Matt lives as a full time digital nomad. His travels have taken him to over 50 countries, though he finds his strongest connection in Asia. Outside of work, he is a dedicated yoga practitioner, a lover of street dance with over 17 years of experience, and someone who values friendship and freedom above all else.
Matt Diggity has built a life on his terms and continues to lead others to do the same through SEO.
Frequently Asked Questions
Matt specialises in advanced Search Engine Optimization, including affiliate SEO, test-based SEO methodology, algorithm analysis, and link building strategies. He also shares insights into scaling SEO operations, building and selling affiliate websites, and creating passive income through digital marketing. His sessions often include real world case studies, testing frameworks, and up to date strategies that go beyond theory.
Matt’s insights are most valuable for intermediate to advanced digital marketers, SEO professionals, affiliate marketers, entrepreneurs, and agencies looking to scale. He is also ideal for conferences focused on online business, performance marketing, or location independent lifestyles. Those seeking actionable advice from someone who works at the cutting edge of SEO will benefit most.
Matt is the founder of the Chiang Mai SEO Conference, one of the most respected SEO events in the world, where he regularly delivers headline sessions. He has also spoken at various digital marketing summits and private mastermind events across the globe.
Matt is the founder of Diggity Marketing, a leading SEO authority platform that shares case studies, test results, and actionable strategies. He is the CEO and co-founder of LeadSpring LLC, an affiliate SEO agency focused on building, ranking, and flipping high-performing websites. He also co-founded The Affiliate Lab, an evergreen SEO training course updated in real time based on algorithm testing. Matt is a board member at The Search Initiative, a client-focused SEO agency known for ethical, data-backed ranking methods. In addition, he is a partner at Authority Builders, a platform offering white hat outreach links with real traffic, and formerly founded Diggity Links, which was acquired by Rank Club in 2018.