Katarina Dahlin
Katarina Dahlin is a Finnish SEO entrepreneur and consultant specialising in SEO and AI search. She is the founder and CEO of Dahlin SEO, where she works with ecommerce and B2B companies across the Nordics and international markets. Katarina has worked in SEO and growth marketing since 2019, with a focus on revenue and leads. She is also a frequent international speaker, appearing at events including BrightonSEO, WTS Fest, SEO Vibes and the Baltic-Nordic SEO Summit.Biography
Katarina Dahlin is a Finnish SEO entrepreneur and consultant based in Tallinn. Positioned as an AI SEO partner in the Nordics, she helps companies rank websites across Nordic markets and build visibility in AI search. Through Dahlin SEO, she works with ecommerce and B2B companies ranging from mid-sized businesses to publicly listed organisations.
Katarina has worked in SEO and growth marketing since 2019. Her expertise covers technical SEO, off page SEO, link building and digital PR, alongside entity building, international SEO, ecommerce SEO and SEO automation. Her work is result driven, with SEO performance measured through revenue and leads rather than vanity metrics.
AI search is a major part of Katarina's work. She created Feed the Machine, a framework for building the external brand signals that help companies get cited in AI answers such as ChatGPT, Perplexity and Google AI Overviews. She has been an early advocate of off page LLM optimisation, focusing on authority and trust alongside entity recognition and brand visibility within AI systems.
Automation also plays an important role in her approach. Katarina runs her own agentic tools to handle repetitive SEO work, reviewing the output herself before anything reaches a client. She has also created an AI powered solution for optimising thousands of ecommerce product descriptions at scale through automation.
Her experience extends beyond client SEO. Katarina grew her own flower blog from zero to 50,000 monthly visitors in one year. She hosts SEO Case Stories, an educational webinar series following a year long real world SEO optimisation project and coaches SEO teams and consultants on developing their expertise and careers.
Katarina is a frequent international speaker on AI and SEO, automation, AI search and link building, as well as brand mentions, international SEO and ecommerce growth. Her speaking appearances include SEO Vibes, BrightonSEO in the UK and San Diego, WTS Fest and the Baltic-Nordic SEO Summit. She has also spoken at SEO Reborn Summit, UK SEO Summit, SEO Restart, SerpConf and Marketing Business Summit, with her 2024 to 2026 speaking schedule spanning locations across Europe and the US.
Outside her speaking and consulting work, Katarina founded SEO Sauna Masterminds, an invite only networking and learning community that has held events in Helsinki, Tallinn, Lapland, Tenerife and London. She is also a judge for the SEO Reborn Hackathon 2026 and the founder of Slow Flower Garden Oy Ab and Slow Flower Garden OÜ, a flower-growing business and blog she has built alongside her SEO career.
Frequently Asked Questions
Katarina Dahlin brings practical experience from SEO consulting, AI search optimisation, automation and international growth to her speaking engagements. Her sessions draw on work with ecommerce and B2B companies, as well as her own frameworks and tools. Her speaking subjects include AI and SEO, link building, brand mentions and international SEO, alongside automation, AI search and ecommerce growth.
Katarina has spoken at international events including SEO Vibes, BrightonSEO UK and San Diego, WTS Fest and the Baltic-Nordic SEO Summit. Her appearances also include SEO Reborn Summit, UK SEO Summit, SEO Restart, SerpConf and Marketing Business Summit. Her 2024 to 2026 speaking schedule covers cities across Europe and the US, including London, Prague, Vienna, Berlin, Dublin, Vilnius, Riga and Malmö, as well as Milan, Helsinki, Kolding, Zakopane, San Diego and Tallinn.