Joe Pulizzi
Joe Pulizzi is a leading authority in content marketing, founder of The Tilt and Content Marketing Institute, and the bestselling author of seven books including Epic Content Marketing and Content Inc.. He first introduced the term “content marketing” in 2001 and has since educated thousands of marketers through global events and two weekly podcasts. Joe also runs The Orange Effect Foundation, which supports children with speech disorders. He lives in Cleveland, Ohio with his family.Biography
Joe Pulizzi is one of the most influential voices in modern marketing, widely recognised as the person who first coined the term “content marketing” in 2001. A visionary entrepreneur, best selling author, and engaging keynote speaker, he has spent more than two decades helping brands and creators understand how to build loyal audiences through valuable and consistent storytelling. His work has reshaped how businesses think about content, turning it from a side tactic into a core strategy for long term growth.
As the founder of multiple successful ventures, including The Tilt and the Creator Economy Expo, Joe focuses on supporting content entrepreneurs who want to build sustainable, audience first businesses. He is also the founder of the Content Marketing Institute and the globally known Content Marketing World event. After successfully exiting CMI in 2016, he continued to inspire a new generation of marketers through education, books, and storytelling.
Joe has authored seven books, including Epic Content Marketing, named a must read business book by Fortune Magazine, and Content Inc., which has become a go to guide for solo creators and startups looking to grow an audience. His writing is clear, practical, and deeply rooted in experience. He has also written a mystery novel, The Will to Die, which won multiple awards and showcased his talent beyond the business world.
In addition to speaking and writing, Joe hosts two weekly podcasts. Content Inc. delivers short, motivational insights for content creators, while This Old Marketing, co hosted with Robert Rose, is a leading industry show offering commentary on the future of marketing.
Beyond business, Joe gives back through The Orange Effect Foundation, which provides speech therapy and technology services to children in need across the United States. His commitment to impact, innovation, and education continues to shape the way companies and creators think about marketing in the digital age.
Frequently Asked Questions
Joe Pulizzi is known for blending visionary thinking with practical strategies that resonate with both corporate marketers and solo content creators. Audiences value his ability to simplify complex ideas and inspire action through clear, relatable storytelling.
Joe Pulizzi speaks on content marketing, content entrepreneurship, audience growth, digital publishing, and brand storytelling. His talks provide practical guidance for marketers and creators who want to build long term businesses through consistent, high value content.
Joe Pulizzi is the author of seven books including Epic Content Marketing and Content Inc., both widely regarded as essential reading in the marketing world. He also wrote The Will to Die, an award winning mystery novel.
Joe Pulizzi is the founder of several organisations including The Tilt, Content Marketing Institute, and the Creator Economy Expo. These ventures help educate and empower marketers and entrepreneurs in the fast evolving content landscape.