Jim Sterne
Jim Sterne is a globally recognised speaker, consultant, and author with more than 40 years of experience in marketing and technology. He founded the Marketing Analytics Summit and cofounded the Digital Analytics Association. Known for his clarity and insight, Jim has written twelve books, including Artificial Intelligence for Marketing. His work focuses on helping organisations understand and apply digital tools to enhance customer relationships, improve performance, and navigate the fast changing marketing technology landscape.Biography
Jim Sterne is an internationally recognised expert in digital marketing, analytics, and the application of emerging technology to improve customer relationships. With more than four decades of experience in sales and marketing, he has spent his career helping marketers understand the power and potential of technology in a rapidly evolving digital landscape. From introducing companies to their first business computers in the 1980s to guiding global audiences through the practical uses of artificial intelligence in marketing today, Jim has consistently stayed ahead of the curve.
As a keynote speaker, author, and consultant, Jim has played a pivotal role in shaping the way organisations measure digital success. In the early 2000s, he founded the Marketing Analytics Summit, a key event for professionals focused on data driven marketing, and cofounded the Digital Analytics Association, which continues to shape standards in the field. His commitment to education and mentorship also led to the creation of the Analytics Cohorts mutual mentorship program, which launched during the pandemic and remains active today.
Jim has authored twelve influential books that explore topics including advertising, email marketing, web analytics, and artificial intelligence. His most recent publication, Artificial Intelligence for Marketing: Practical Applications, distils complex concepts into actionable insights for marketing professionals. His ability to translate emerging technologies into clear, accessible strategies has made him a trusted advisor to businesses and organisations worldwide.
He is frequently invited to join advisory boards and contributes regularly to white papers and thought leadership for companies seeking to communicate the value of their innovations. Whether speaking on stage or working directly with clients, Jim brings a unique blend of clarity, insight, and forward thinking perspective that inspires action.
With a legacy of thought leadership that spans everything from early internet marketing to today’s generative AI capabilities, Jim Sterne remains a leading voice in the intersection of marketing, analytics, and technology.
Frequently Asked Questions
Jim speaks on a range of topics including artificial intelligence in marketing, marketing analytics, digital customer experience, data driven decision making, and emerging marketing technologies. He specialises in making complex topics approachable and practical for marketing professionals and executives.
Jim brings more than four decades of marketing and technology experience. He blends historical context with future facing insights, providing audiences with a clear understanding of how to apply advanced technology in a meaningful and effective way. His delivery is engaging, practical, and backed by deep expertise.
His presentations are ideal for marketing professionals, analytics teams, CMOs, business leaders, and anyone interested in the future of marketing technology. He delivers tailored content suitable for both corporate and conference settings.
Jim has over forty five years of experience in sales and marketing, with much of that focused on digital transformation and measurement. He has authored twelve books covering topics from email marketing to web analytics and artificial intelligence. He is also the founder of the Marketing Analytics Summit and cofounder of the Digital Analytics Association.