Claudia Bünte
Professor Dr Claudia Bünte is a globally recognised expert in marketing and artificial intelligence. With leadership roles at Coca Cola, McKinsey, and Volkswagen, and as founder of Kaiserscholle GmbH and KIRevolution, she advises companies on digital and AI driven transformation. A published author, university professor, and Germany’s only sworn expert in brand marketing, Claudia delivers powerful keynotes and practical insight for organisations ready to embrace innovation. Her research, consulting, and teaching span B2B, B2C, and global markets.Biography
With over 25 years of leadership experience at some of the world’s most respected organisations, Professor Dr Claudia Bünte is one of Europe’s leading authorities on marketing and artificial intelligence. Her career spans high impact roles at Volkswagen, The Coca Cola Company, McKinsey & Company, and other global powerhouses such as Apple, NIVEA, and Siemens. Her strategic insight into branding, marketing innovation, and digital transformation has helped shape corporate strategies across industries.
As the founder and managing director of Kaiserscholle GmbH – Center of Marketing Excellence, she brings cutting edge AI and digital marketing capabilities to clients navigating the complexities of transformation in a technology driven world. Claudia is also the founder of KIRevolution, a pioneering institute offering AI masterclasses and in house training for marketing professionals. Her hands on consulting work is grounded in deep academic expertise and real world business success.
Claudia holds a PhD in brand strategy and is a professor of marketing at international institutions such as SRH Berlin University of Applied Sciences, where she focuses on the intersection of marketing and artificial intelligence. Her research since 2016 has positioned her at the forefront of the conversation on how AI is revolutionising business, with several books to her name including AI in Marketing and The Chinese AI Revolution.
In recognition of her expertise, she has been publicly appointed and sworn in as Germany’s only certified expert in marketing with a specialisation in brands and business communication. Her advisory work extends to judges, corporations, and academic boards, and she plays a prominent role in shaping industry standards.
Known for her captivating keynote presentations, Claudia delivers practical insight with forward thinking clarity. She equips audiences across sectors with actionable strategies, illuminating the future of marketing and AI in both B2B and B2C settings.
She is a member of numerous professional bodies and was named Vice Marketing Head of the Year in 2020 by OnetoOne magazine. Claudia continues to influence the global dialogue on digital innovation with a rare combination of academic depth, industry leadership, and visionary perspective.
Frequently Asked Questions
With over 25 years of senior leadership experience at companies such as Coca Cola, McKinsey, and Volkswagen, Claudia combines real world strategy with academic depth. She has focused her research on the application of AI in marketing since 2016 and teaches this topic at international universities.
Her keynotes are tailored to business leaders, marketers, digital strategists, and innovation teams in both B2B and B2C sectors. She is especially effective with audiences looking to understand how AI will reshape marketing and customer experience.
Claudia speaks on the future of marketing, artificial intelligence in business, digital transformation, and brand strategy. She also shares insights from her research on China’s AI driven market leadership, and how businesses in Europe can adapt to global shifts.
Yes. Claudia has written several books including AI in Marketing, The Chinese AI Revolution, and Digitalization Made in China, all focused on the transformative impact of AI on business and marketing.