Christine Bailey
Christine Bailey is a B2B marketing expert, TEDx speaker, and author of Customer Insight Strategies. She spent her career at global tech firms like HP and Cisco, where she led award winning marketing strategies. Known for her sharp insight and precision, she speaks on data led marketing, AI, financial crime, and digital selling. Christine is also a champion for diversity, having led global inclusion initiatives at Cisco and contributed to Forbes Women. She has been recognised as a top fintech and B2B thought leader.Biography
Christine Bailey is a respected authority in B2B marketing, data analytics, and customer insight, known for bringing strategic clarity and precision to every conversation. With a career that began in Germany and spans leading roles at global technology firms such as HP and Cisco, she has spent decades at the intersection of innovation and impact. Christine’s early fascination with languages evolved into a passion for understanding what drives people, markets, and decision making. Her ability to blend analytical rigour with creative storytelling sets her apart in the marketing world.
Her nickname, “Eagle Eyes Bailey,” speaks to her sharp attention to detail and lifelong love of language. That same commitment to clarity and insight led her to pursue a doctorate and, twelve years later, publish her first book, Customer Insight Strategies. Drawing from interviews with 33 seasoned marketers and her own extensive experience, the book offers actionable strategies for professionals who want to use data to drive business results. It is a guide written by a practitioner, for practitioners, and has resonated deeply within the B2B community.
Christine is a two time TEDx speaker, with talks exploring themes such as unconventional career growth and stepping beyond comfort zones. Recognised by Onalytica as a keynote voice in fintech and featured among 150 women B2B thought leaders to follow, she continues to be a sought after speaker on marketing insights, digital selling, and emerging topics like AI, AML, RiskTech, and financial crime.
An advocate for diversity and inclusion, she led Cisco’s global Connected Women programme and served on the advisory board of the European Women in Payments Network. She also contributed regularly to Forbes Women, sharing her perspectives on leadership and equity in the workplace. With a career built on integrity, intelligence, and a drive for excellence, Christine Bailey inspires audiences to embrace data led thinking and inclusive leadership in a fast evolving digital world.
Frequently Asked Questions
Christine Bailey has worked for global technology companies including HP and Cisco, and has held leadership roles across both established brands and high growth start ups. Her experience spans strategy, marketing, and customer insight, with a strong focus on using data to deliver business growth.
Christine Bailey speaks about B2B marketing, customer insight, digital selling, artificial intelligence, anti money laundering, RiskTech, and financial crime. Her talks focus on how data and insights can be used to drive better marketing and stronger collaboration between sales and marketing teams.
Christine Bailey has been named in Onalytica’s “Who’s Who in Fintech” report and was also recognised as one of the top 150 women B2B thought leaders to follow in 2021. These honours reflect her influence in marketing, technology, and digital leadership.
Christine Bailey is the author of Customer Insight Strategies, a marketing book written for practitioners. It shares insights from 33 experienced marketers and draws on Christine Bailey’s own career in B2B marketing and data analytics. The book is available from major booksellers including Amazon.