Tyler Reardon
Tyler Reardon is Vice President of Product at Little Spoon and former Head of SEO at Chewy, where he built and scaled SEO programs that delivered multimillion dollar revenue growth. With experience across product, marketing and analytics, he has led strategy for global brands like CARFAX and co founded the Boston based consulting firm SearchTools.io. With a technical foundation in Computer Science, Tyler is known for translating data into innovation, driving performance and elevating digital experiences across industries.Biography
Tyler Reardon is a product and SEO leader with a proven track record of driving growth through innovation, strategic vision and cross functional collaboration. As Vice President of Product at Little Spoon, Tyler leads a team of product managers, designers and researchers dedicated to meeting the evolving needs of modern parents and their children. His focus on user experience, digital performance and data driven strategy plays a pivotal role in helping Little Spoon deliver nutritious and convenient meals to families nationwide.
Before joining Little Spoon, Tyler served as Head of SEO at Chewy, one of the largest online retailers in the pet industry. At Chewy, he built the SEO program from the ground up and led multidisciplinary teams across product, marketing, data science and engineering. Under his leadership, Chewy launched major initiatives including Chewy’s Top Picks program, a reimagined performance marketing infrastructure and new business lines such as Chewy Canada and Chewy Vet Care. His work not only elevated the brand’s organic visibility but also contributed to multimillion dollar revenue growth.
Tyler’s impact extends beyond retail. At CARFAX, he developed and executed a comprehensive traffic acquisition strategy that resulted in triple digit year over year growth for the Used Car Listings marketplace. He also led SEO strategy for the flagship Vehicle History Reports product, managing organic performance across eight sites in 14 languages.
Tyler began his journey in search at eVacuumStore.com in 2011, and soon after co founded SearchTools.io, a Boston based SEO software and consulting firm. There, he delivered tailored solutions to Fortune 500 companies like Fidelity and Copart, as well as INC 5000 high growth companies including Fresh n’ Lean, Fundera and Vivid Seats. His combination of technical expertise and marketing insight consistently helped clients scale sustainably and profitably.
With a background in Computer Science from Southern New Hampshire University, Tyler brings a unique blend of technical fluency and strategic marketing acumen. Whether guiding startups or scaling enterprise brands, he is known for translating complex data into measurable outcomes and user focused innovation. His leadership continues to influence the next generation of SEO and product strategy at the intersection of growth, technology and customer experience.
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Frequently Asked Questions
Tyler Reardon brings hands on experience from building and scaling SEO strategies at major consumer brands like Chewy and CARFAX. He blends technical fluency with product leadership, offering audiences not just theory but proven frameworks, case studies and real world outcomes. His insights resonate with teams navigating complex platforms, data infrastructure and fast scaling digital environments.
Tyler Reardon speaks on SEO strategy, product development, data driven growth, performance marketing and innovation in digital user experience. He also presents on building high impact SEO programs from the ground up, cross functional collaboration in product teams, and how to scale growth across enterprise ecosystems.
Yes. Tyler has led SEO and product teams at scale, including a 35 plus person team at Chewy spanning product managers, engineers, marketers and data scientists. He currently oversees product strategy as Vice President of Product at Little Spoon.