Sam Richter
Sam Richter is a Hall of Fame keynote speaker, bestselling author, and one of the world’s leading experts on AI powered digital intelligence. As the founder of SBR Worldwide and creator of cutting edge sales and research technologies, Sam helps businesses find more leads, close more deals, and drive growth through smarter information strategies. His award winning book Take the Cold Out of Cold Calling and impactful keynotes have transformed the way companies approach sales, marketing, and relationship building in the digital age.Biography
Sam Richter is a Hall of Fame speaker, bestselling author, and internationally recognised authority on AI powered digital intelligence. Widely regarded as one of the world’s foremost experts in the field, Sam empowers business leaders, sales teams, marketers, and entrepreneurs to unlock the true power of information and AI to drive results. Through captivating keynotes, custom AI tools, and his revolutionary online intelligence resources, Sam delivers practical strategies that turn data into opportunity and knowledge into action.
As the founder and CEO of SBR Worldwide and Know More, Sam has spent his career helping organisations discover how to find the right people, at the right time, with the right message. He has built and led award winning programmes for some of the world’s top brands, including Microsoft, Coca Cola, Major League Baseball, Polaris, and National Geographic. Alongside his work as a consultant and speaker, Sam has pioneered the development of multiple AI powered platforms including Business/Sales Intel Engines, YouGotIntel, Relevate.ai, and customised enterprise tools used by Fortune 500 companies.
Sam is the author of the bestselling book Take the Cold Out of Cold Calling, which has been honoured as Sales Book of the Year and remains a go to resource in the sales industry. His thought leadership has earned him features in Forbes, Inc. Magazine, Time, The Wall Street Journal, and more. He has also been named among the Top 25 Most Influential Sales Leaders, Top 50 Sales Keynote Speakers, and Top 15 Virtual Event Speakers worldwide.
In addition to his professional accolades, Sam has served on numerous boards, mentored emerging entrepreneurs, and continues to innovate in the AI space. He holds a degree in Journalism from the University of Minnesota, has completed executive leadership programmes, and once lettered as a varsity football player for the Minnesota Golden Gophers.
Whether on stage or behind the scenes building cutting edge technologies, Sam Richter delivers unmatched insight, energy, and value. His engaging style and transformative strategies leave audiences inspired and equipped with tools they can apply immediately to grow their business and strengthen relationships.
Frequently Asked Questions
Sam speaks on AI powered sales and marketing intelligence, ethical online research, relationship building using data, and digital transformation. His presentations focus on how to leverage information and AI tools to find opportunities, increase revenue, and build better customer relationships.
Sam is ideal for sales kickoffs, leadership summits, marketing conferences, financial services events, and industry association meetings. His content is relevant to executives, sales professionals, marketers, entrepreneurs, and teams embracing digital change.
Sam combines award winning storytelling with real time demonstrations of proprietary AI powered tools he has created. Attendees are not only inspired but leave with immediately usable resources that drive measurable results. His programs are high energy, visually immersive, and known for having the highest take home value.
Sam is a Hall of Fame speaker, bestselling author, technology developer, and former marketing executive. He has worked with major brands including Microsoft, Coca Cola, and Major League Baseball. He also led the James J. Hill Center, a renowned business research organisation.