Robert Rose
Robert Rose is a globally recognised marketing strategist, bestselling author and keynote speaker. For over 20 years, he has advised hundreds of companies including Salesforce, SAP and The Globe and Mail on content strategy and brand storytelling. As Chief Strategy Advisor at The Content Marketing Institute and author of Content Marketing Strategy, he has helped shape the future of content driven marketing. Robert is also the co host of This Old Marketing, reaching half a million listeners each year across 150 countries.Biography
Robert Rose is a globally recognised expert in content strategy and modern marketing, known for helping businesses unlock the true potential of their brand story. For more than 20 years, he has guided leaders through the complex intersection of creativity and data, showing them how to balance the art and science of marketing in a fast changing digital world. As a trusted advisor, educator and speaker, Robert empowers organisations to transform content from a marketing function into a strategic business asset.
Over the past decade, Robert has served as a fractional marketing and strategy leader for technology and media companies, and as a consultant to more than 500 businesses. His client list includes Salesforce, SAP, Anthem Insurance, Capital Group, Roche Pharmaceuticals, The Globe and Mail, Informa and ServiceNow. He has been the Chief Strategy Advisor for The Content Marketing Institute since its launch in 2010, playing a key role in shaping it into the world’s leading authority on content marketing education.
Robert is also a prolific author. His four bestselling books have become foundational texts for marketers navigating the shift to content first strategies. His most recent, Content Marketing Strategy, earned praise from legendary marketing professor Philip Kotler. Earlier works such as Experiences: The 7th Era of Marketing, Killing Marketing and Managing Content Marketing are widely cited across the industry. The latter is regarded as a must have guide to building a content operation from the ground up.
As co host of the long running This Old Marketing podcast, Robert brings deep expertise and refreshing clarity to over half a million listeners annually across 150 countries. His speaking style is engaging and accessible, often described as both personable and thought provoking. He has delivered keynote addresses and led workshops for audiences around the world, educating marketers on strategy, brand voice, and the evolution of content in business.
Beyond the stage and page, Robert is a board member and investor in multiple technology ventures. He also leads certified training for the American Marketing Association and continues to mentor marketing professionals through custom education programs. Whether working with enterprise brands or emerging innovators, Robert Rose inspires organisations to tell their story well and use that story to drive meaningful business growth.
Frequently Asked Questions
Robert has consulted with over 500 businesses, including Salesforce, SAP, Anthem Insurance, Capital Group, Roche Pharmaceuticals, The Globe and Mail, Informa and ServiceNow. He brings a deep understanding of enterprise marketing challenges and opportunities.
Robert speaks on modern marketing, content strategy, brand storytelling, digital transformation and the evolving role of marketing in business innovation. His talks are rooted in decades of real world experience and are designed to challenge conventional thinking while offering practical frameworks marketers can apply immediately.
Robert is the author of four bestselling books on content marketing, including Content Marketing Strategy and Managing Content Marketing. He also co hosts the award winning podcast This Old Marketing, downloaded in over 150 countries and listened to by more than half a million people each year.
Robert has been described as incredibly personable and intellectually engaging. He blends storytelling, insight and humour to captivate audiences while challenging them to think differently about the role of content in business. His presentations are consistently rated as both inspirational and highly actionable.