Lily Ray
Lily Ray is Vice President of SEO Strategy and Research at Amsive, where she leads a 35 plus person SEO team. With more than 15 years of experience, she is a recognised expert in EEAT, Google algorithm updates, and technical SEO. Named the number one most influential SEO expert in 2022 by USA Today, Lily is a global speaker, published researcher and passionate educator in the search industry. She is also a DJ, drummer and creative based in Brooklyn, New York.Biography
Lily Ray is one of the most influential voices in modern SEO, known globally for her expertise in algorithm analysis, EEAT, technical SEO and organic search innovation. Based in Brooklyn, New York, she currently serves as Vice President of SEO Strategy and Research at Amsive, a nationally recognised digital marketing agency born in NYC. There, she leads a 35 plus person SEO team, guiding enterprise brands and growing businesses across industries with data driven, performance focused organic strategies.
With more than 15 years of experience in the field, Lily has shaped the SEO approaches of small startups and Fortune 50 giants alike. Her career began while studying Politics and Spanish at NYU, when she took a role managing SEO and social media for an online education company. That first job revealed a path that combined her technical curiosity, creative problem solving and passion for digital marketing into one career—and she never looked back.
Lily has become a go to resource in the SEO industry for decoding Google’s algorithm updates and their impact on websites. Her in depth research, accessible insights and thought leadership have made her a fixture at major conferences, podcasts and interviews around the world. She also publishes regularly in both English and Spanish, helping international audiences stay informed on the latest developments in search.
In 2022, Lily was named the number one most influential SEO expert by USA Today’s List Wire, a recognition that reflects her years of leadership, transparency and impact in a constantly changing industry. She is particularly known for her analysis of Google’s EEAT guidelines, her work on Google Discover, and her ability to distil complex topics into practical, actionable advice.
Beyond SEO, Lily is a lifelong musician, DJ and drummer who brings creative energy and rhythm to every project she leads. Her multidisciplinary background, combined with an unmatched dedication to search, makes her one of the most dynamic and inspiring figures in the digital marketing world today.
Frequently Asked Questions
Lily Ray presents in both English and Spanish. She has delivered talks and published content for international audiences in both languages.
Lily Ray is Vice President of SEO Strategy and Research at Amsive, where she leads a 35 plus person SEO team and works across a broad portfolio of clients ranging from small businesses to Fortune 50 companies.
Lily Ray regularly presents on topics such as Google algorithm updates, EEAT, technical SEO, Google Discover, news SEO and ecommerce SEO. She is especially known for breaking down complex changes in search and offering practical guidance for adapting organic strategies.
Lily Ray’s sessions resonate with a wide range of professionals, from technical SEOs and content marketers to business leaders and product teams. Whether the audience is highly technical or looking for strategic SEO insights, Lily brings clarity, depth and energy to every presentation.