Lee Odden
Lee Odden is a globally recognised B2B marketing strategist, author, and CEO of TopRank Marketing. With more than twenty years of experience, Lee has led major marketing initiatives for global brands and spoken in over twenty countries. He is the author of Optimize and has written over one point four million words on B2B strategy. Lee Odden brings bold ideas, deep expertise, and a creative approach to help shape the future of content, SEO, influencer, and AI powered marketing.Biography
Lee Odden is a globally respected B2B marketing strategist, author, and keynote speaker with more than two decades of experience at the forefront of digital marketing innovation. As the CEO and founder of TopRank Marketing, Lee leads a team of experts who specialise in full funnel B2B strategies that connect brand, demand, and revenue. His work is trusted by some of the world’s most prominent brands, and his vision continues to shape how businesses approach content, SEO, social, and influencer marketing.
Recognised by the Wall Street Journal, The Economist, and Forbes, Lee Odden has built a reputation for being both a practical strategist and a creative force in modern B2B marketing. Through his leadership at TopRank Marketing, he helps clients become the best answer wherever their customers are searching, blending strategic insight with cutting edge techniques across every stage of the customer journey.
Lee is the author of Optimize, a marketing handbook that explores how to attract and engage more customers through integrated search, social, and content. He has published over one point four million words on the TopRank Marketing Blog, delivering sharp analysis, industry insights, and forward thinking strategies that marketers around the globe rely on. His thought leadership has been instrumental in helping businesses embrace a more human and connected approach to digital marketing.
As a speaker, Lee Odden has delivered impactful keynotes and workshops in more than twenty countries and across five continents. He is known for combining deep industry knowledge with relatable storytelling, giving audiences both inspiration and actionable takeaways. His engaging presentations reflect a passion for moving the B2B industry forward with bold ideas, purposeful creativity, and strategic use of emerging technologies including artificial intelligence.
In 2025, Lee returned as full owner and CEO of TopRank Marketing, bringing renewed focus to his mission of elevating the B2B marketing space. When not advising global brands or speaking at conferences, he can be found on a running trail, in the gym, or enjoying Chinese food and American ice cream during his travels. Lee Odden continues to lead with purpose, championing marketing that connects, converts, and creates lasting impact.
Frequently Asked Questions
Lee Odden is a recognised thought leader who has been cited by the Wall Street Journal, The Economist, and Forbes. With more than twenty years of experience, Lee Odden has worked with leading global brands and authored the book Optimize, making him a trusted authority in strategic B2B marketing.
Lee Odden speaks to a wide range of audiences including marketing professionals, business leaders, content strategists, and technology teams. Lee Odden’s talks are ideal for companies looking to innovate their marketing approach, drive digital transformation, or improve alignment between brand, demand, and revenue strategies.
Lee Odden speaks on a wide range of topics in modern B2B marketing, including content strategy, influencer marketing, search engine optimisation, social media integration, and the use of artificial intelligence in marketing. Lee Odden also covers how brands can create full funnel strategies that connect brand awareness with measurable business outcomes.
Lee Odden has delivered presentations and workshops in more than twenty countries across five continents. With a career that spans global consulting, agency leadership, and content creation, Lee Odden brings unmatched experience and insight to every speaking engagement.