Katie King
Katie King is a global AI strategist, bestselling author, and keynote speaker with over 35 years of consulting experience. She has advised major brands including Unilever, Virgin, and Deloitte, and authored two widely respected books on artificial intelligence and marketing. A TEDx speaker and UK Government AI task force member, Katie is also the founder of the Leaders of Tomorrow education initiative. Her work bridges business leadership with the responsible adoption of AI across industries and generations.Biography
Katie King is an internationally recognised thought leader and strategist with more than 35 years of experience advising some of the world’s most influential brands on digital transformation, artificial intelligence, and business leadership. As CEO of a forward looking consultancy, she was among the first in her field to recognise the transformational power of AI at a time when it was still largely confined to science fiction. She has since become a driving force in helping organisations adapt their strategies, upskill their teams, and navigate the shift from traditional business models to technology enabled innovation.
Katie has worked with leading companies across the globe, including Unilever, Deloitte, Virgin, and Sanofi, guiding them through business change that blends technological evolution with customer centricity. Her expertise spans multiple sectors and is informed by a deep understanding of the marketplace’s rapidly changing demands. What sets her apart is her ability to demystify AI, making it not only understandable but also actionable for business leaders who are focused on measurable outcomes.
She is the author of two bestselling books on AI and marketing. Her first, Using Artificial Intelligence in Marketing, has been translated into several languages and was cited by the World Economic Forum in its Empowering AI Leadership toolkit. Her second, AI Strategy for Sales and Marketing, was published by Kogan Page in 2022, with a new edition forthcoming in 2025. Both are considered essential reading for professionals seeking to understand how AI is reshaping customer engagement.
Katie has delivered keynote speeches and TEDx talks around the world, including at events for Capital One, Sanofi, the World Travel Market, and the Association of Corporate Counsel. She serves as a member of the UK Government All Party Parliamentary Group on AI and contributes to the AI and Ethics Journal published by Springer Nature.
Beyond the boardroom and conference stage, Katie is committed to future generations. In 2020, she launched the Leaders of Tomorrow programme to address the AI skills gap in education, a programme that has since expanded to Africa.
Frequently Asked Questions
Katie has over 35 years of consulting experience across multiple sectors. She has worked with major global brands including Unilever, Deloitte, Virgin, and Sanofi, helping them adapt their strategies for the digital and AI era.
Katie speaks on artificial intelligence, digital transformation, sales and marketing strategy, leadership, diversity equity and inclusion, and the future of work. Her talks are designed to inspire action and provide practical steps for organisations navigating change.
Yes, Katie is the author of two books. Her first, Using Artificial Intelligence in Marketing, has been translated into several languages and featured by the World Economic Forum. Her second, AI Strategy for Sales and Marketing, was published in 2022, with a new edition due in 2025.
Yes, Katie has delivered keynote speeches and TEDx talks worldwide. Her speaking engagements have included events in the United Kingdom, the United States, South Africa, the Netherlands, and more.