Kaspar Szymanski
Kaspar Szymanski is an internationally recognised SEO consultant and former senior member of the Google Search Quality team. As co founder of SearchBrothers, he helps businesses navigate penalties, improve backlink profiles, and recover from algorithmic drops. With over a decade of insider experience, Kaspar is a trusted expert on Google manual actions, SEO audits, and search performance strategy. A frequent speaker and writer in the SEO community, he brings technical depth and discretion to every project he supports.Biography
Kaspar Szymanski is one of the most trusted names in search engine optimisation today, known for his unparalleled expertise in Google penalties, site recovery, and SEO strategy. As a former member of the Google Search Quality team, Kaspar was directly involved in enforcing the Google Webmaster Guidelines and reviewing thousands of reconsideration requests. That rare first hand experience gives him an insider’s view into how search engines evaluate websites, detect manipulation, and reward quality content.
Today, Kaspar Szymanski is a respected SEO consultant and co founder of SearchBrothers, where he partners with fellow ex Googler Fili Wiese. Together, they offer an elite level of insight into backlink analysis, manual spam action recovery, and technical SEO audits. Their combined 14 years at Google make them uniquely equipped to solve the most complex search issues - from algorithmic losses to site migrations and competitive analysis. With a strict commitment to confidentiality, Kaspar works closely with global brands across industries, delivering clear, ethical solutions that drive lasting search performance.
Beyond consulting, Kaspar Szymanski is also a recognised educator in the SEO space. He frequently speaks at international conferences and industry events, where his talks offer rare clarity on issues such as Google algorithm updates, site recoveries, and sustainable SEO growth. His ability to demystify the inner workings of Google has made him a go to voice for companies looking to elevate their search presence while staying compliant with best practices.
An accomplished writer and contributor to industry publications, Kaspar is also known for his structured approach to solving SEO challenges - always backed by data, technical precision, and deep experience from inside the very system most are trying to understand. Outside the world of search, he is an aviator and marathon runner, embodying a commitment to discipline and performance in every aspect of life.
For businesses recovering from penalties, planning a domain migration, or simply aiming to future proof their SEO strategies, Kaspar Szymanski brings a level of trust and technical mastery that is unmatched in the field.
Frequently Asked Questions
Kaspar Szymanski specialises in advanced search engine optimisation, particularly around Google penalties, algorithm updates, site recovery, technical SEO, and backlink analysis. He also provides valuable insight into search quality, manual actions, and how Google evaluates websites based on his direct experience at Google Search.
Yes. Kaspar Szymanski is a seasoned speaker at leading global conferences including BrightonSEO, SMX, and numerous SEO focused summits across Europe, North America, and Asia. He is known for his clarity, practicality, and insights grounded in real world search scenarios.
As a former member of the Google Search Quality team, Kaspar Szymanski brings unmatched expertise to his speaking engagements. He has personally reviewed thousands of reconsideration requests and understands Google’s internal processes, making his insights particularly valuable for businesses navigating complex SEO challenges.