Jon Dykstra

Biography

Jon Dykstra is a seasoned digital entrepreneur and a recognised authority in the world of niche websites and content monetisation. Since 2012, he has been building, scaling, and profiting from a diverse portfolio of niche websites, many of which generate substantial passive income primarily through display advertising. With over a decade of hands on experience, Jon has developed a deep understanding of traffic growth, ad optimisation, and content strategy that continues to deliver real results.

As the founder of Fat Stacks Blog, Jon has cultivated a loyal audience by sharing his strategies with clarity and honesty. Known for his refreshingly direct “tell it like it is” approach, he offers practical advice that reflects both the highs and lows of running an online business. His insights are shaped by real world experimentation and a willingness to be transparent about what works and what does not.

Through his flagship training programme, Niche Site Profits, Jon has guided thousands of aspiring bloggers and content creators in their pursuit of online income. His systems focus on simplicity and sustainability, emphasising long term revenue through scalable content and reliable ad revenue streams. He is especially regarded for his expertise in monetisation via display ads and for his methodical approach to building high traffic, hands off websites.

Jon currently owns a portfolio of 16 niche websites and periodically flips these assets for profit, demonstrating the full cycle of value creation in the digital property space. While his websites speak for themselves, it is his commitment to teaching and sharing that has made him a widely trusted figure in the niche blogging and online publishing community.

The best place to follow his work is through his Fat Stacks email newsletter, where he shares new learnings, earnings insights, and behind the scenes stories from his ongoing projects.