Greg Kihlström
Greg Kihlström is a best selling author, keynote speaker, and advisor on marketing technology and digital transformation. He has worked with global brands like Adidas, Coca Cola, and Marriott and has founded five companies with multiple successful exits. He is the host of the top ranked podcast The Agile Brand and has authored over twenty books on martech and customer experience. Named the number one marketing thought leader by Thinkers360, Greg helps businesses turn technology into lasting customer and business value.Biography
Greg Kihlström is a globally respected marketing and technology expert whose career spans more than two decades at the intersection of marketing innovation, customer experience, and digital transformation. As a best selling author, advisor, and keynote speaker, he has helped guide some of the world’s leading companies through high impact strategies in marketing technology, operations, and data transformation. His client list includes Fortune 100 and Fortune 500 giants across industries—from consumer electronics and healthcare to apparel, financial services, and logistics.
Greg’s entrepreneurial journey includes founding five companies, acquiring three, and successfully exiting two. Most notably, he led a digital experience agency to acquisition in 2017, co founded and exited an HR technology platform in 2020, and later guided a SaaS startup to acquisition in 2021. He continues to serve on advisory boards and remains deeply engaged with the startup ecosystem.
He is the author of more than twenty books, including several published by De Gruyter, one of the world’s top academic publishers. His writing explores topics like AI adoption, customer experience, martech platforms, and agile marketing. He is also the creator of the acclaimed Agile Brand Guide series and producer of eight marketing and business related podcasts, including the top ranked The Agile Brand with Greg Kihlström, which has surpassed 600 episodes and millions of downloads.
A regular contributor to CMSWire, MarTech, and CustomerThink, Greg’s thought leadership has been featured in the Financial Times, Advertising Age, Forbes, and The Washington Post. He has been named the number one global marketing thought leader by Thinkers360 and twice included among ICMI’s Top 25 CX Thought Leaders.
Greg holds an MBA, is pursuing a Doctorate in Business Intelligence, and is certified as a Lean Six Sigma Black Belt and Agile Coach. He also teaches with the Association of National Advertisers and has lectured at leading universities including Georgetown, Virginia Tech, and Howard University.
His advisory work centers on the intelligent application of technology to create more meaningful customer experiences and sustainable brand growth.
Frequently Asked Questions
Greg delivers clear, engaging, and actionable talks. He is known for making complex topics like martech and AI approachable, and for tailoring content to business and marketing leaders. His talks often bridge strategy with hands on applications.
Yes. Greg has spoken at global industry events and has guest lectured at leading universities including Georgetown, Virginia Tech, and Howard University. He also teaches workshops and courses for top trade associations and training organisations.
Greg speaks on marketing technology, customer experience, AI adoption, agile marketing, and digital transformation. He brings both a strategic and technical lens to his presentations, drawing on his consulting experience with Fortune 100 and Fortune 500 companies.
Yes. Greg is the author of over 20 books, host of three podcasts including The Agile Brand, and a contributing writer to publications like CMSWire and MarTech. He also develops learning programs for professional associations.