Eli Schwartz
Eli Schwartz is a globally respected SEO consultant, speaker and author of Product Led SEO. He has helped companies like WordPress, Shutterstock, and Quora generate billions in revenue through innovative SEO strategies built around user intent and long term growth. Formerly Head of SEO at SurveyMonkey, Eli has spoken at conferences worldwide and published thought leadership across top industry outlets. His work bridges the gap between product, search and strategy, helping companies build high impact, scalable SEO programs that drive real business outcomes.Biography
Eli Schwartz is a globally recognised SEO expert, consultant and author whose strategies have generated billions of dollars in revenue for leading B2B and B2C companies. Known for his deep understanding of how users search and why they convert, Eli helps brands stop chasing trends and start building scalable SEO programs rooted in real buyer behaviour. Through a career spanning over a decade, he has advised some of the world’s most influential companies, including WordPress, Shutterstock, Zendesk, Quora, and Mixpanel.
At SurveyMonkey, Eli built the SEO team from the ground up, transforming organic search into one of the company’s primary growth engines. He launched the company’s first office in Asia Pacific and led international SEO efforts before and after the company’s IPO. Prior to that, he drove user acquisition at High Gear Media, increasing monthly users from 500,000 to over 6 million within three years.
Eli is the author of Product Led SEO, a highly acclaimed book that has reframed how growth teams think about organic search. His approach focuses not just on keywords and rankings, but on building SEO into the foundation of the product, aligning it with user intent and long term business goals. This philosophy has earned him trust from startups and global brands alike, and helped countless marketers and founders develop a more strategic, outcome focused SEO mindset.
A sought after speaker, Eli has presented at top conferences across the United States, Asia, Latin America and Europe. His thought leadership appears in Forbes, Fast Company, Search Engine Land and the Y Combinator blog, and he frequently appears on popular podcasts like Lenny’s Podcast and Voices of Search. Eli has also delivered guest lectures at institutions such as Google, Stanford, Duke and Singapore’s Civil Service College, and has served as a judge for the US and UK Search Awards for eight consecutive years.
With a reputation built on insight, innovation and results, Eli Schwartz is a leading voice at the intersection of SEO, product and business strategy. His work continues to shape how modern companies scale organic growth in an increasingly complex digital world.
Frequently Asked Questions
Eli Schwartz is not just an SEO consultant. He’s the author of Product Led SEO and has helped leading global companies like WordPress and Shutterstock build SEO into their core business strategy. He understands how to connect search to real business outcomes, making him especially valuable to growth teams, product leaders and executives.
Eli Schwartz speaks on SEO strategy, product led growth, content discovery, buyer intent, and building scalable organic acquisition channels. His keynotes often focus on how companies can align product development with SEO to create lasting growth rather than chasing short term traffic gains.
Eli’s presentations are best suited for marketers, founders, product teams, and business leaders who want to understand how SEO can become a sustainable engine for growth. He is particularly impactful in enterprise and startup settings where there is a desire to scale organic traffic with purpose and precision.
Product Led SEO is Eli Schwartz’s book that reimagines SEO as a function of product strategy rather than keyword chasing. His presentations draw heavily on this framework, helping teams move beyond surface level tactics to long term, user aligned SEO growth.