Dana DiTomaso
Dana DiTomaso is the founder of KP Playbook, a digital marketing educator and an award nominated speaker with over two decades of experience. She teaches analytics at the University of Alberta and has reached more than 160,000 learners through LinkedIn Learning. Dana is known for her future focused approach to SEO and analytics, with her course Analytics for Agencies endorsed by top industry voices. Based near Victoria, British Columbia, Dana brings clarity, energy and depth to every stage she steps onto.Biography
Dana DiTomaso is a trailblazer in digital marketing and analytics, known for combining decades of hands on experience with a sharp, future focused perspective. Since typing her first line of code in 1982, Dana has built a career defined by curiosity, clarity, and a passion for helping others succeed online. She is the founder of KP Playbook, a learning platform designed for digital marketers, where she teaches high impact analytics strategies that empower agency teams to work smarter and scale faster.
Over the years, Dana has founded and led three businesses that have helped entrepreneurs and organisations navigate digital first marketing with confidence. Her journey into SEO began in the early 2000s when clients of her web development firm asked how to get more traffic to their websites. Dana’s commitment to proven, sustainable strategies has kept her clients safe from algorithm penalties and positioned her as a trusted advisor in an ever changing landscape.
Her natural transition into analytics came with the rise of more user friendly tools like Google Tag Manager. Recognising a growing need among clients and agencies for better data clarity, Dana made analytics her core focus and never looked back. Today, she teaches digital analytics at the University of Alberta and has reached over 160,000 learners through her popular LinkedIn Learning courses. Her course, Analytics for Agencies, offered through KP Playbook, has earned praise from industry leaders including Aleyda Solis, Rand Fishkin and Andy Crestodina.
Dana has been delivering presentations since 1998 and is frequently invited to speak on emerging trends in digital marketing, SEO and analytics. Her talks reflect real world testing, client experience and an unrelenting pursuit of what works next. In 2018, she was nominated as SEO Speaker of the Year by Search Engine Land, an honour that recognises her clarity, expertise and impact on the industry.
When she is not teaching or speaking, Dana lives near Victoria, British Columbia, on the unceded territory of the Sc’ianew First Nation. She shares her life with her wife, a rotating collection of hobbies and an enthusiastic dedication to football, where she can often be found yelling at players from the sidelines of her living room.
Frequently Asked Questions
Dana brings a blend of deep technical expertise and light, engaging delivery. She distils complex topics like analytics and SEO into accessible, real world strategies without overwhelming her audience. Her talks often include fresh data, live demos and lessons drawn directly from her own client work and testing.
Dana is often invited to speak on applied digital analytics, how agencies can make better use of data, and how SEO fits into long term strategy. She also covers advanced Google Tag Manager use, reporting best practices, and the future of measurement in marketing.
KP Playbook is Dana’s learning platform for digital marketers. It offers analytics focused courses designed to help marketing professionals and agencies improve reporting, insights and performance.
Yes. Dana was nominated as SEO Speaker of the Year in 2018 by Search Engine Land. This nomination highlights her impact, clarity and authority as a thought leader in the marketing and analytics space.