Dan M. Jones
Dan M. Jones is a straight talking SEO expert with over a decade of experience helping businesses grow through digital marketing. Dan has built a reputation for cutting through the noise and delivering real results. Known for his honest, jargon free approach, Dan speaks on what actually works in SEO: from ranking businesses in Google to scaling systems that drive growth.Biography
Dan M. Jones is a straight talking SEO expert with over a decade of hands on experience helping businesses grow through digital marketing. He began as a self taught web designer, learning SEO out of necessity to attract clients and eventually outranking most of the local agencies around him. That early success led him deeper into search and visibility work, and in 2020 he launched his own agency, On Top Marketing.
Since then, Dan has built a successful SEO business from the ground up, managing campaigns for local service providers, national eCommerce brands and B2B companies. He leads a team of digital marketing professionals and is heavily involved in developing the systems and processes that keep client work efficient and effective.
As search continues to shift toward AI powered discovery, Dan has become a recognised specialist in AI optimisation. He focuses on helping businesses understand how AI assistants verify information, how these tools decide which companies to recommend, and what signals actually influence AI generated results. This is where Dan earned the nickname the AI Optimisation King from the people who follow his work closely.
Known for his open, honest style and no fluff approach, Dan’s talks are centred around real world SEO: what works, what doesn’t, and how to actually build something that lasts. He is passionate about sharing insights from his journey, including the hard won lessons of growing a profitable agency and helping businesses on the brink of collapse turn things around.
Dan also runs the On Top Marketing YouTube channel, where he regularly shares SEO guidance, AI visibility strategies and practical breakdowns of how modern search systems work. Whether speaking at a conference, delivering a training session or joining a panel, Dan brings grounded insight, clear delivery and a genuine desire to help people understand SEO.
Frequently Asked Questions
Dan M. Jones is based in Manchester, England and speaks at events across the UK and internationally. He regularly travels for conferences, marketing summits, industry meetups and masterminds.
Speaking fees vary depending on the event format, location, and level of preparation required. Dan offers fair and transparent rates based on the value he delivers and the time involved. If you’re hosting an event and would like Dan to speak, just reach out with a few details and he’ll provide a tailored quote.
Dan speaks on a wide range of SEO topics including local SEO, managing SEO at scale, building internal systems and processes, growing an agency and navigating algorithm changes. With over a decade in the industry, he brings real world insight to any conversation and can tailor his talk to suit the needs of your audience.
Attendees consistently praise Dan for his honest, down to earth style and actionable advice. He doesn’t hold back, doesn’t gatekeep and genuinely wants to help people understand and succeed with SEO. That authenticity is what makes his sessions relatable, engaging and often the highlight of the event.