Cyrus Shepard
Cyrus Shepard is an SEO strategist, speaker and founder of Zyppy, known for his work with startups and Fortune 500 companies to drive audience growth through search. A former Lead SEO at Moz, he has spoken at major conferences including MozCon and SMX and authored foundational content such as How to Rank and The Beginner’s Guide to SEO. Cyrus combines deep technical expertise with a talent for teaching, helping brands deliver better performance across search and inbound marketing.Biography
Cyrus Shepard is one of the most recognised and trusted voices in SEO, known for combining deep technical insight with a passion for helping brands grow through search. Since first discovering SEO in 2009, Cyrus has built a career on using search intent to deliver meaningful, measurable results. His early success in growing a wine business from half a million to 2.5 million dollars in annual sales was just the beginning of what would become a global career in digital strategy.
Cyrus joined Moz in 2010, where he quickly rose to become Lead SEO and later led the Audience Development team. During his time at Moz, he contributed extensively to the Moz Blog, authored foundational SEO content, and became a familiar face at MozCon and industry events worldwide. His ability to communicate complex SEO strategies with clarity and impact made him a sought after speaker at conferences including SMX, Marketing Nation Summit, MnSearch Summit, and Marketing Festival.
In 2016, Cyrus founded Fazillion Media, expanding his focus into content publishing and affiliate marketing. Two years later, he launched Zyppy, a company dedicated to helping businesses build better SEO strategies, grow audience share, and improve performance across inbound channels. Through Zyppy and his consulting work, he has helped dozens of startups and Fortune 500 companies craft data backed strategies that drive long term growth.
Cyrus has worked at the intersection of content, product, and search for over a decade, combining his skills in marketing, product development, and user experience to deliver scalable SEO solutions. His experience leading SEO at one of the most respected companies in the field gave him the opportunity to collaborate with thousands of marketers and some of the brightest minds in digital.
He is also a published author and prolific content creator, having written for publications such as Above the Fold, Marketing Pilgrim, and Wiley’s Inbound Marketing and SEO. He is a key contributor to The Beginner’s Guide to SEO and author of How to Rank, a widely shared resource for SEOs at all levels.
From building high performing websites to shaping strategy for enterprise organisations, Cyrus Shepard continues to be a driving force in search marketing.
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Frequently Asked Questions
Cyrus is best known for his time as Lead SEO at Moz, where he helped develop educational resources, product strategies, and content for one of the most trusted SEO platforms in the world. He is the founder of Zyppy, a company focused on helping brands grow through smart, data driven SEO.
Cyrus delivers value to marketers of all levels, from in house SEO teams and agency professionals to executives and product leads. His sessions resonate particularly well with teams looking to increase qualified traffic, scale content strategies, or understand search engine behaviour in depth.
Cyrus speaks on a wide range of search related topics, including technical SEO, content optimisation, search intent, audience growth strategies, and ranking factors. He also addresses product led SEO, inbound marketing, and website performance from an SEO perspective. His talks are rooted in real world experience and are known for being both educational and actionable.
Yes. Cyrus is the author of How to Rank and a key contributor to The Beginner’s Guide to SEO. His writing has also appeared in publications such as the Moz Blog, Above the Fold and Marketing Pilgrim, and he co authored content for Wiley’s Inbound Marketing and SEO.