Christopher Penn
Christopher S. Penn is a renowned expert in data science, AI, and digital marketing strategy. As cofounder and Chief Data Scientist of Trust Insights, he advises major brands and builds innovative analytics solutions. A best selling author and keynote speaker, Christopher has shaped five core disciplines in marketing, including Google Analytics and AI driven marketing. He is a seven time IBM Champion and cohost of the award winning Marketing Over Coffee podcast. His work blends technology, insight, and practical value for modern marketers.Biography
Christopher S. Penn is one of the marketing industry’s most respected voices in data science, artificial intelligence, and digital analytics. A best selling author, seasoned keynote speaker, and cofounder of Trust Insights, he has played a central role in advancing five core disciplines of modern marketing: Google Analytics adoption, data driven marketing and public relations, modern email marketing, marketing data science, and the application of machine learning and artificial intelligence in marketing strategy. His ability to bridge deep technical expertise with practical business application has earned him a reputation as a trusted guide for organisations navigating a rapidly evolving digital landscape.
As Chief Data Scientist at Trust Insights, Christopher leads product development, intellectual property creation, code architecture, and R&D efforts. His responsibilities extend into setting the company’s technology and marketing strategy, as well as shaping its brand awareness through original thought leadership. Throughout his career, he has advised some of the world’s most recognised brands, including Twitter, T Mobile, Citrix Systems, GoDaddy, AAA, and McDonald’s, delivering measurable outcomes rooted in sophisticated analytics and predictive modelling.
Christopher’s industry recognition is widespread. He is a seven time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, and an Onalytica Top 100 AI in Marketing influencer. As cohost of the award winning Marketing Over Coffee podcast, he regularly shares cutting edge insights with a global audience of marketers and technologists. Before founding Trust Insights, Christopher led marketing efforts for a series of startups that each achieved successful exits in sectors including financial services, software, and public relations.
He holds certifications in IBM Watson Machine Learning, Google Analytics, Google Ads, Google Digital Sales, and HubSpot Inbound Marketing. A prolific writer, he has authored more than two dozen books, including the widely acclaimed AI for Marketers series, Marketing White Belt, Marketing Red Belt, Marketing Blue Belt, and Leading Innovation. His body of work is a roadmap for marketing professionals seeking to thrive at the intersection of creativity, data, and technology.
Frequently Asked Questions
Christopher S. Penn speaks on a range of topics at the intersection of marketing and technology. His core areas of expertise include marketing data science, artificial intelligence and machine learning in marketing, Google Analytics, data driven public relations, and digital marketing strategy.
Christopher combines real world experience as a co founder and Chief Data Scientist of Trust Insights with deep technical certifications and an ability to simplify complex concepts. His practical insights and successful track record in predictive analytics, machine learning, and digital marketing set him apart in the speaking circuit.
Christopher delivers presentations that are both technically sound and highly accessible. He is known for blending deep analytical knowledge with humour, clarity, and practical takeaways that resonate with both technical and non technical audiences.
His talks are ideal for marketers, analysts, data scientists, executives, and technology professionals seeking actionable insights into using data, AI, and automation to improve marketing performance. He regularly presents at conferences, internal company summits, and executive leadership sessions.