Barry Schwartz
Barry Schwartz is a leading voice in SEO and search marketing, known for his editorial work at Search Engine Roundtable and Search Engine Land. He is the CEO of RustyBrick, a web consulting firm, and a programming team member for SMX events. Barry has received numerous industry honours including US Search Personality of the Year and has spoken at leading conferences worldwide. His deep insights on SEO, SEM and PPC make him one of the most respected figures in digital marketing today.Biography
Barry Schwartz is one of the most trusted and enduring voices in the world of search engine marketing. As a technologist, journalist and founder, he brings over two decades of experience at the forefront of SEO, SEM and web innovation. Barry is the CEO of RustyBrick, a New York based web consulting firm known for building custom digital solutions, and the longtime editor of Search Engine Roundtable, a leading publication covering advanced search topics with depth and precision.
Barry is also a Contributing Editor at Search Engine Land, where he reports daily on developments across search engines, digital advertising and search marketing trends. His editorial work is regarded as a key resource by industry professionals around the world, and his contributions continue to shape how marketers and developers respond to the constant evolution of search.
He is a programming team member for the SMX conference series, where he helps curate agendas that guide thousands of marketers and technologists through emerging strategies and technologies. In addition, Barry has served as a moderator and speaker at Search Engine Strategies, WebmasterWorld Pub Conferences and other major search events. His involvement in the education and professional development of search marketers also includes past roles with the Search Engine Marketing Professional Organization (SEMPO) and other leading forums.
Barry has received multiple industry honours, including the US Search Personality of the Year at the US Search Awards in 2018 and the Outstanding Community Services Award from Search Engine Land in 2019. In 2023, he was named one of the 50 most influential PPC experts by Marketing O’Clock, further cementing his role as a leader in the space.
As host of The Pulse radio show on WebmasterRadio.FM and a frequent guest on SEO and digital marketing broadcasts, Barry brings a grounded, clear voice to complex topics. His insights have been featured in major industry publications and books, including Building Your Business with Google For Dummies and The Search Engine Marketing Kit.
From technical SEO to paid media and platform usability, Barry Schwartz continues to be a guiding force for marketers navigating the search landscape.
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Frequently Asked Questions
Barry speaks on a wide range of topics related to search engine marketing, including SEO, SEM, PPC, search engine algorithms, web usability, digital publishing, and industry trends. He often provides up to the minute insights into how Google and other platforms are evolving and what it means for marketers and developers.
Barry is widely known as the editor of Search Engine Roundtable and a Contributing Editor at Search Engine Land. He is recognised for his detailed and consistent coverage of the search industry, as well as his long standing leadership within the SEO and SEM community. He is also the founder and CEO of RustyBrick, a respected web consulting firm.
His presentations are ideal for SEO professionals, PPC specialists, digital marketers, web developers, product teams and anyone looking to stay ahead of changes in search technology and advertising. His style is particularly appreciated by technical and in the weeds audiences looking for accuracy and clarity.
Yes. Barry was awarded the US Search Personality of the Year by the US Search Awards in 2018 and received the Outstanding Community Services Award from Search Engine Land in 2019. In 2023, he was named one of the 50 most influential PPC experts by Marketing O’Clock.