The Global ABM Conference 2025

The Global ABM Conference 2025 stands as the premier gathering for account based marketing professionals seeking clarity and innovation in challenging times. Taking place on November 5, 2025 in London, this focused event brings together more than 400 senior B2B marketers from over 200 brands across 10+ countries to share experiences, strategies, and solutions.

What is The Global ABM Conference 2025?

This landmark event has established itself as the most focused, value packed ABM gathering of the year. In a world where B2B marketers face new technology challenges, fragmented buyer behaviors, and global instability, ABM provides a powerful approach to sharpen focus on the best opportunities and most strategic accounts.

The 2025 edition offers attendees a comprehensive exploration of how to overcome common ABM challenges including pressure for short term results, scaling with limited resources, demonstrating value for money, and making the best use of AI. The conference creates an environment where participants can learn from thought leadership delivered by 60+ ABM experts through 30+ practical, case study rich sessions.

Curated Content for Every ABM Journey Stage

Understanding that organizations are at different stages of ABM implementation, the conference features six dedicated content tracks tailored to specific ABM maturity levels. This ensures every session is relevant to attendees and addresses the challenges they face right now. For those seeking foundational knowledge, ABM Essentials training is available the day before the conference.

Speakers Include:

Speakers to be announced soon…

Last year’s lineup included:

  • Claire Pitman Massie, Vice President of Field and Digital Marketing, EMEA, Ping Identity
  • Emanuela Mafteiu, Senior Digital Marketing Manager, Ping Identity
  • Kate Tomlinson, Head of Account Based Marketing, Vice President, State Street
  • David Keene, Chief Marketing Officer, Europe, Wipro
  • Ryan Almond, Global Vertical Marketing & ABX Director, Henkel
  • Andy Johnson, Founder & Director of Client Strategy, HUT 3
  • Kseniya Evseeva, Principal Marketing Manager – ABM, EMEA, Sabre Corporation
  • Kate Dennis, Marketing Director, Enterprise and Key Account Programs, ADP

Who Should Attend

The Global ABM Conference 2025 welcomes the entire spectrum of B2B marketing professionals involved in account based marketing strategies. Whether just beginning your ABM journey, working to scale existing programs, or leading sophisticated ABM initiatives across global enterprises, this conference provides valuable insights and connections.

The diversity of attendees from different countries, industries, and organization sizes creates a unique learning environment where participants can gain perspectives beyond their immediate experience. The no holds barred case studies reveal both successes and failures, providing honest insights into what works and what doesn’t in real world ABM implementation.

With extraordinary times requiring extraordinary thinking, The Global ABM Conference 2025 represents an essential investment for B2B marketers committed to focusing their efforts on the accounts that matter most and delivering measurable business impact through strategic, targeted marketing approaches.

Topics

AI Marketing B2B Marketing