State of Search 2025
State of Search, presented by DFWSEM, returns to the Grapevine Convention Center in Grapevine, Texas on October 27 to 28, 2025. This premier digital marketing conference brings together the best, brightest, and boldest minds in the industry to share actionable intelligence that can transform your online presence and drive real business results.
Learn From Those in the Trenches
What sets State of Search apart is its focus on practical knowledge from genuine practitioners. This is not a conference of theoretical concepts but rather “THE” event to learn from experts who have been in the digital marketing trenches and know what actually works. Whether you are in house, at an agency, or running your own business, the insights shared at State of Search can be implemented immediately to improve performance.
Speakers Include
State of Search consistently attracts top tier speakers from across the digital marketing landscape. While the 2025 lineup will be announced closer to the event, previous conferences have featured industry luminaries such as:
- Jeremy Vest, YouTube and AI expert
- Carolyn Shelby, SEO specialist focusing on AI implementation
- Kavi Kardos, customer experience strategist
- Dale Bertrand, revenue focused SEO expert
- Ryan Jones, search engine evolution specialist
- Cari O’Brien, generative AI governance expert
- Danny Gavin, ecommerce SEO strategist
- Dan Sturdivant, storytelling and branding specialist
- Erin Gregor, podcast and content creation expert
- Hank Hoffmeier, email marketing specialist
- Mike Melen, AI for digital marketing optimization
- David Ogletree, technical implementation expert
Comprehensive Digital Marketing Coverage
State of Search goes far beyond basic SEO to cover the full spectrum of digital marketing disciplines, including:
- Advanced search engine optimization strategies
- Local SEO tactics for regional businesses
- Pay per click campaign optimization
- Social media marketing innovations
- Content creation and distribution
- Conversion rate optimization techniques
- Email marketing best practices
- YouTube and video marketing
- AI integration across marketing channels
- Ecommerce optimization approaches
Practical Value for Every Attendee
No matter where you are in your online marketing journey, from digital newbie to seasoned veteran, State of Search offers a Texas sized dose of insight and inspiration. The conference is specifically designed to provide actionable tips and techniques that attendees can immediately apply to their work, helping build confidence in navigating the constantly changing landscape of digital marketing.
The 2025 event will feature extensive programming on the latest developments in search, social media, and paid advertising, with particular emphasis on adapting to algorithm updates and leveraging artificial intelligence for marketing success.
Beyond the Sessions
The value of State of Search extends well beyond the formal presentations with:
- Networking opportunities that create personal connections lasting a lifetime
- Access to recordings of all sessions through a dedicated learning platform
- Panel discussions featuring diverse perspectives on critical industry challenges
- Happy hour events for informal connections with speakers and peers
- Hands on learning from experts who genuinely want to help you succeed
Who Should Attend
State of Search 2025 is ideal for:
- Digital marketing professionals seeking advanced techniques
- Business owners looking to improve their online presence
- Agency teams working across multiple client accounts
- In house marketers responsible for search performance
- Ecommerce specialists focused on conversion optimization
- Content creators seeking wider distribution and impact
- Marketing executives planning strategic digital initiatives
Join us the Grapevine Convention Center (636 S. Main St., Grapevine, TX 76051) to end your year with what many consider the icing on the cake of marketing conferences. Let 2025 be your best year ever with the insights and connections gained at State of Search, your premier digital marketing conference.