Social Media Week 2025 (SMW)

Social Media Week returns on May 12 to 14, 2025 at Metropolitan Pavilion, New York for its 2025 edition, bringing together the most innovative minds in the industry for an electrifying three day experience designed to navigate the rapidly evolving social landscape. As platform fragmentation accelerates and AI generated content blurs the line between authentic and artificial, #SMW provides the essential insights and connections needed to thrive in this complex digital era.

Event Overview

Social Media Week 2025 serves as the definitive gathering for marketing professionals seeking to harness the full potential of social media in a time of unprecedented change. From CMOs and agency leaders to content creators and social media managers, this conference offers valuable content tailored to every professional looking to drive business results through social channels.

The comprehensive programme features keynote presentations from industry pioneers, interactive workshops, panel discussions, and structured networking opportunities. Each session is designed to deliver actionable strategies and fresh perspectives that attendees can immediately implement in their organisations.

Program Highlights

The carefully curated schedule includes:

  • Expert Keynotes: Gain insights from renowned figures like Bethenny Frankel and Andrew Rea who have successfully built powerful personal brands and content empires
  • Case Study Sessions: Learn from the strategic masterminds behind viral campaigns such as Nutter Butter and leading brands including McDonald’s, Marc Jacobs, and Marriott
  • Creator Economy Focus: Explore how brands can leverage creator led strategies to drive growth and engagement in 2025 and beyond
  • Trend Analysis: Discover how to identify and capitalise on meaningful social media trends while avoiding fleeting fads
  • Platform Strategies: Master tactics for emerging channels and optimise your presence across established platforms
  • Influencer Marketing: Unlock the secrets to crafting perfect influencer campaigns that deliver measurable results

Throughout the three days, attendees will have ample opportunities to connect with peers and industry leaders during dedicated networking breaks, receptions, and interactive sessions.

Who Should Attend

Social Media Week 2025 is ideal for:

  • Social media managers and strategists
  • Content creators and influencers
  • Brand and marketing executives
  • Agency professionals
  • Digital marketing specialists
  • Community managers
  • Anyone looking to enhance their social media capabilities

Speakers Include:

  • Bethenny Frankel, Entrepreneur, NYT best selling author, host of iHeart’s JustB podcast, philanthropist and influencer
  • Andrew Rea, YouTuber and Chef
  • Amanda Mulligan, Head, Social Media and Influencer Marketing, McDonald’s
  • Imani Ellis, Founder and Chief Executive Officer, CultureCon and The Creative Collective
  • V Spehar, Creator of Under the Desk News
  • Candace Marie Stewart, Social Media Expert
  • Steven Vigilante, Brand Partnerships Expert
  • Jonathan Kolozsvary, Visa
  • Hassan Ali, Social Media Trends Analyst
  • Abigail Rickards, Empire State Building
  • Tyler O’Day, Empire State Building
  • Kelly Amatangelo, Nutter Butter Campaign Strategist
  • Tony Wood, Brand Marketing Expert
  • Zach Poczekaj, Social Media Specialist

Conference Schedule

Monday, May 12 The first day kicks off with a keynote from Andrew Rea on building a content empire, followed by sessions on creator led strategies, spotting meaningful social trends, and turning creators into performance engines. The day concludes with a reception and networking event.

Tuesday, May 13 Day two features Bethenny Frankel discussing personal branding, alongside workshops on crafting influencer campaigns, building digital communities, and meaningful brand collaborations. The day includes specialized breakout sessions and another evening reception.

Wednesday, May 14 The final day explores creator powered growth on YouTube, reinventing brand partnerships, and the future of creator collaborations. The conference concludes with a closing reception.

Social Media Week 2025 represents an essential opportunity for marketing professionals to make sense of the increasingly complex social media landscape. Through a combination of expert insights, practical workshops, and valuable networking, attendees will gain the knowledge and connections needed to move their businesses forward in this era of constant digital transformation. With its focus on cutting edge strategies and wildly creative energy, this conference promises to deliver the inspiration and tactical guidance needed to create unforgettable social media campaigns.

Topics

AI Marketing Content Marketing Influencer Marketing Social Media Marketing