SMX Advanced 2025
The world’s most advanced search marketing conference returns live and in person to Boston from June 11 to 13, 2025. SMX Advanced brings together the industry’s top minds for an unparalleled educational and networking experience often described as “summer camp for search marketers.” This premier event offers expert level tactics, exclusive insights, and connections that fuel real world success for seasoned search marketing professionals.
Taking place at the Westin Boston Seaport District, this prestigious gathering welcomes hundreds of the most advanced, experienced, and passionate search marketers on the planet. The carefully curated program delivers content specifically designed for practitioners who have moved well beyond the basics and are ready to tackle the most challenging aspects of search marketing.
Exclusive Programming
SMX Advanced stands apart through its exceptional content, hand crafted by the powerhouses behind Search Engine Land, the industry publication of record. The programming committee includes a star studded lineup of SEO and PPC legends who ensure every session delivers significant value for advanced practitioners.
The conference presents sessions you won’t find at any other event, addressing sophisticated challenges and emerging opportunities in search marketing. The focus remains squarely on advanced concepts that experienced professionals need to stay at the cutting edge of their field.
Advanced, Actionable Tactics
Every presentation at SMX Advanced dives into experts only topics and discussions that challenge conventional thinking and explore the frontiers of search marketing. The format encourages in depth Q&A sessions where attendees can address their specific challenges and receive guidance from industry leaders.
Participants leave with actionable strategies they can implement immediately upon returning to the office, driving measurable results that justify the investment in attending. The practical nature of the content ensures every session translates directly to improved performance.
Invaluable Networking
Beyond the educational component, SMX Advanced creates unmatched opportunities to connect with fellow search marketing professionals through both structured and informal networking events. These interactions plug attendees directly into a thriving community of experienced practitioners who share their passion and expertise.
The conference environment facilitates connections with potential new hires, employers, collaborators, and industry friends who understand the specific challenges of advanced search marketing. These relationships often prove just as valuable as the knowledge gained from the sessions themselves.
Keynotes Include:
- “Agents of Change: SEO in the Era of Agentic AI” by Dave Davies, Weights & Biases
- “Navigating AI, Data, and Control in Google Ads” by Ginny Marvin, Google
Speakers Include:
- James Brockbank, Founder and Managing Director of Digitaloft
- Mordy Oberstein, Founder of Unify Brand Marketing
- Will Scott, CEO and Co Founder of Search Influence
- Amy Hebdon, Paid Search Expert
- Michael King, Founder of iPullRank
The conference takes place at the convenient and classy Westin Boston Seaport District, located at 425 Summer St, Boston, MA 02210, which also serves as the official hotel for the event.
SMX Advanced 2025 represents an essential investment for search marketing professionals who have outgrown introductory content and seek the most sophisticated, forward thinking strategies available. By attending this premier event, participants position themselves at the forefront of search marketing innovation and connect with the community that drives the industry forward.