Midwest Digital Marketing Conference 2025 (MDMC25)
The Midwest Digital Marketing Conference returns as the largest digital marketing event in the Midwest region, offering marketing professionals an unparalleled learning and networking experience. Taking place on May 13th and 14th, 2025 at the Touhill Performing Arts Center on the University of Missouri St. Louis (UMSL) campus, this comprehensive two day event brings together industry experts, thought leaders, and marketing practitioners to explore the latest trends, strategies, and technologies.
MDMC25 promises to deliver actionable insights and practical knowledge that will fuel attendees’ marketing campaigns throughout 2025 and beyond. The conference structure provides a perfect balance of deep learning and broad exploration across the full spectrum of digital marketing disciplines.
Conference Overview
MDMC25 offers a thoughtfully structured program across its two days. Day One features 12 immersive Masterclasses allowing participants to dive deep into specialized topics, complemented by six interactive Roundtables fostering discussion on emerging trends and strategies. Day Two expands the learning opportunities with 27 breakout sessions led by top industry experts, covering essential areas including digital marketing, social media strategy, email marketing, data analytics, and more.
The program addresses crucial topics such as marketing automation, brand framework development, digital storytelling, AI applications in creative work, social media and influencer marketing, content creation and scaling, email engagement, short form video production, and attribution modeling. This comprehensive coverage ensures attendees can customize their experience to align with their specific professional interests and challenges.
Session Highlights
Participants will gain valuable insights from sessions like “The Mechanics of Marketing Automation,” “Understanding, Creating and Scaling Content in an AI World,” “Controversial Metrics and Hot Takes: Rethinking What Matters in Marketing,” and “Digital Strategies and Attribution Modeling: Navigating Modern Marketing Techniques.”
For those interested in emerging trends, sessions such as “Leveling Up: How Roblox, Fortnite and Beyond are Redefining Marketing for Gen Z and Gen Alpha” and “QPFF-MAGIC: Transforming Personas into AI-Powered Editorial Calendars” explore cutting edge approaches to reaching new audiences and leveraging artificial intelligence.
Who Should Attend
MDMC25 creates value for marketing professionals across all experience levels and specializations. The event attracts digital marketers, content creators, social media managers, email marketing specialists, data analysts, agency professionals, brand managers, and business owners seeking to enhance their digital marketing capabilities.
The conference is particularly beneficial for professionals looking to stay ahead of rapidly evolving digital marketing practices, integrate emerging technologies into their strategies, and build connections with peers and industry leaders from across the Midwest region.
Speakers Include:
- Mike Allton, AI Consultant & Podcast Host, The Social Media Hat
- Sharmin Attaran, Professor of Marketing, Bryant University
- Jacqueline Ball, CEO & Digital Strategist, Sozoe Creative
- Ryan Brock, Founder, Pillar & Co.
- Andrea Fryrear, CEO and Co-founder, AgileSherpas
- JaNeice Giesler, CEO + Founder, MARTECH CONNECT
- Katie Goebel, CEO, Katie Goebel LLC
- Lisa Grimm, Senior Consultant, Integrity Web Consulting
The Midwest Digital Marketing Conference 2025 represents an essential opportunity for marketing professionals to gain practical knowledge, discover innovative approaches, and build valuable connections that will help them navigate the evolving digital marketing world and achieve greater success in their campaigns.