MarketingProfs B2B Forum 2026
MarketingProfs B2B Forum 2026 is a professional B2B marketing conference focused on the challenges, strategies and opportunities shaping modern B2B marketing. The event has brought marketers together for 20 years and returns to Boston, Massachusetts in 2026 for several days of learning, practical insights and networking.
November 2 to 4, 2026
The conference is held at the Omni Boston Hotel at the Seaport and brings together B2B marketers and industry professionals. The main conference runs November 2 to 3, followed by a dedicated workshop day on November 4. Its program combines keynote presentations, concurrent sessions and workshops, with a focus on practical ideas that marketers can apply to their teams and organizations.
Conference Heritage and Philosophy
For two decades, MarketingProfs B2B Forum has provided a setting for marketers to develop their careers, expand their professional networks and explore new ideas. The 2026 event continues this focus with presentations, discussions and practical insights designed around the needs of B2B marketing professionals.
B2B Marketing Strategies and Growth
Sessions address ways marketers can strengthen their marketing strategies, improve customer engagement, demonstrate ROI and build momentum within their organizations. The program covers a range of challenges facing modern B2B marketing teams.
Content Marketing
Content Marketing is an important part of the conference program, with sessions focused on creating and using content more effectively. Attendees can explore practical approaches to content and learn from experienced marketing professionals.
Programming and Workshops
The event features keynote presentations, concurrent sessions and workshops across its three day program. November 4 is dedicated to workshops, providing an additional opportunity for attendees to develop practical knowledge and approaches they can apply to their work.
Networking and Professional Connections
Networking is a central part of the B2B Forum experience. Events and activities throughout the conference give participants opportunities to exchange ideas, discuss marketing challenges and build professional relationships with other marketers.
Speakers Include:
- Ann Handley, Chief Content Officer, MarketingProfs
- Rory Sutherland, Alchemist and Behavioural Science Impresario
- Goldie Chan, Founder, Warm Robots
- A. Lee Judge, Cofounder and CMO, Content Monsta
- Dayana Kibilds, Associate Vice President of Marketing and Community, SimpsonScarborough
- Phoenix Harvey, VP of Marketing Strategy, Macmillan Learning
- Robert Rose, Chief Troublemaker, Seventh Bear
- Amanda Natividad, Chief Evangelist, SparkToro
MarketingProfs B2B Forum 2026 is designed for B2B marketers looking for practical approaches to strategy, content, customer engagement and organizational growth. With its combination of educational sessions, workshops and networking, the conference provides a focused setting for marketing professionals to learn from experienced practitioners and connect with peers.