Hero Conf 2025
Hero Conf returns to the United States for its highly anticipated 2025 edition, bringing together the sharpest minds in paid advertising for two days of intensive learning, valuable networking, and memorable celebrations. As the largest independent conference dedicated to PPC and paid social, this premier event offers an unmatched opportunity for digital marketers to enhance their skills, connect with industry leaders, and discover innovative strategies to transform their campaigns.
Event Overview
Hero Conf San Diego 2025 stands as the definitive gathering for paid advertising professionals seeking practical, actionable insights they can implement immediately. Unlike broader digital marketing conferences, Hero Conf maintains a laser focus on paid channels, ensuring every session delivers relevant content specifically designed for PPC specialists.
The comprehensive programme features expert led sessions, interactive workshops, and unique networking opportunities, all set against the backdrop of sunny San Diego. For 2025, Hero Conf is co located with brightonSEO, the world’s largest search marketing conference, providing attendees with unprecedented access to complementary content across both events with a single ticket.
Who Should Attend
Hero Conf is tailored specifically for professionals working in paid digital advertising:
- PPC specialists and managers
- Paid social media strategists
- SEM professionals
- Digital marketing managers overseeing paid campaigns
- Agency professionals managing client paid media
- In house marketing teams focused on performance marketing
- Brands looking to optimise their paid advertising spend
Whether you are new to paid advertising or a seasoned veteran, Hero Conf offers content streams appropriate for every experience level, from foundational concepts to advanced strategies.
Program Highlights
The carefully curated agenda covers the most important aspects of paid advertising in 2025:
- Platform Mastery: Specialised sessions on Google Ads, Meta, Twitter, LinkedIn, TikTok, Amazon Advertising, and Apple Ads
- Strategy Development: Frameworks for creating comprehensive paid media strategies that drive measurable results
- Budget Optimisation: Approaches to maximise ROI and efficiency across campaigns
- Creative Excellence: Techniques for developing high performing ad creative that captures attention and drives conversion
- Automation & AI: Latest developments in automated bidding, AI applications, and machine learning for paid channels
- Attribution & Analytics: Methods for accurately measuring campaign performance and attributing value
- Emerging Trends: Exploration of new platforms, formats, and opportunities in the paid media landscape
A key strength of Hero Conf is its commitment to practical, actionable content. Every session focuses on delivering genuine value through case studies, real world examples, and strategies attendees can implement immediately in their own campaigns.
The Hero Conf Experience
Beyond exceptional content, Hero Conf distinguishes itself through a thoughtfully designed attendee experience:
- Focused Learning Environment: Content exclusively tailored for paid advertising professionals, ensuring every session offers relevant insights
- Expert Practitioners: Speakers selected through an open pitch process, guaranteeing fresh perspectives from professionals who understand the daily challenges of paid media
- Multiple Networking Formats: Opportunities ranging from casual gatherings to organised events, accommodating different networking preferences
- Memorable Social Events: Unforgettable parties and social activities that facilitate connections in relaxed settings
- Dual Event Access: Full admission to both Hero Conf and brightonSEO with a single ticket, providing maximum value and content options
Why Attend
As the largest independent PPC and paid social conference, Hero Conf offers several unique advantages:
- Practical Focus: Hands on advice and actionable strategies you can implement immediately
- Specialised Content: Sessions specifically designed for paid advertising professionals
- Expert Insights: Learn from practitioners who face the same challenges you do every day
- Innovation Emphasis: Discover cutting edge approaches and emerging trends before they become mainstream
- Networking Value: Connect with like minded professionals in an environment designed to facilitate meaningful relationships
Hero Conf San Diego 2025 represents an essential opportunity for paid advertising professionals to enhance their skills, discover new strategies, and build valuable connections. With its combination of expert content, thoughtful attendee experience, and unique co location with brightonSEO, this conference promises to deliver exceptional value for anyone serious about excellence in paid digital advertising.
Speakers Include:
- Aashna Makin, Founder, SuperAds
- Akvile DeFazio, President, AKvertise
- Al Sefati, CEO and Search Marketing Consultant, Clarity Digital, LLC
- Andrew Lolk, Founder, savvyrevenue
- Anuj Adhiya, Expert in Residence, Growth, Techstars
- Ashley Mo, Director, Growth Marketing, Cresset
- Ben Vigneron, VP of Analytics, Blackbird PPC
- Brad Biederer, Co Founder, Attract & Retain Media
- Brittany Sager, Senior Lead, Paid Media, Seer Interactive
- Brooke Osmundson, Director of Growth Marketing, Smith Micro Software
- Brooke Weller, SVP of Media & Analytics, REQ, An Agital Company
- Cory Henke, CEO/Founder, Variable Media
- Dii Pooler, Founder, Pooler Digital
- Garrett Mehrguth, CEO, Directive
- Greg McCoy, VP of Paid Advertising, Social Kapture
- Jack Sherratt, Founder, Unbound Marketing
- Jason Dailey, Director, Head of Agency, Meta
- Joe Martinez, Co Founder, Paid Media Pros
- John M. Williams, Division Director of Paid Media Services, OuterBox
- Jordan Stark, Director of Lead Generation, Avalaunch Media
- Jyll Saskin Gales, Google Ads Coach, Inside Google Ads
- Liam Wade, Director of Performance, Impression
- Lisa Raehsler, Founder & PPC Strategy Consultant, Big Click Co
- Matt Carter, Digital Marketing Director, Napreva
- Michelle Morgan, Co Founder, Paid Media Pros
- Mike Wisby, CEO, Founder, Two Trees PPC
- Monica Valdez, Owner, Digital Marketing Consultant, Green Blue Gray
- Navah Hopkins, Evangelist, Optmyzr
- Paolo Vidali, CEO, Hidden Gears
- Sam Tomlinson, EVP, Warschawski
- Susan Yen, PPC Team Lead, SearchLab Digital