EXL 2025
EXL 2025 stands as the premier experimentation event of the year, uniquely designed to bring together both sides of the experimentation equation: growth focused leaders and platform experts who support them. Organized by Speero and Eppo, this groundbreaking conference represents the first event to successfully merge these two critical perspectives, recognizing that winning with experimentation requires both growth minded leadership and the technical infrastructure to enable success.
October 21 to 22, 2025 (with optional workshops on October 20)
Taking place in Austin, Texas at Central Machine Works, EXL 2025 promises an extraordinary experience that goes far beyond traditional conference formats. This outdoor first event prioritizes authentic relationship building over presentations, creating an environment where meaningful professional connections flourish naturally.
Conference Format and Philosophy
EXL 2025 operates on three core principles that set it apart from conventional conferences. The event prioritizes relationships over PowerPoint presentations, featuring hand curated discussion roundtables and facilitated connections between attendees with similar goals and challenges. Rather than motivational speakers or sales pitches, the conference features exclusively hand picked practitioners who remain available throughout the entire event for one on one sessions.
The atmosphere resembles a large dinner party more than a stuffy conference room, with all you can eat and drink provisions, music, and entertainment creating a fun, engaging environment that makes leaving home worthwhile.
Growth and Platform Focus
The conference agenda centers around two complementary themes. Growth content targets marketers, product managers, and metric owners driving business impact through experimentation, while Platform content serves ops, enablement, and data tooling experts who build the infrastructure enabling experimentation success.
This dual approach ensures comprehensive coverage of experimentation strategies and implementation, making the event valuable whether you’re optimizing for growth or building foundational systems.
Networking and Learning Approach
Half the event focuses specifically on meeting the right people through surveyed attendee matching. Organizers survey participants about their work, goals, experience, and obstacles, then create moderated discussion sessions connecting people working on similar challenges. This targeted approach facilitates genuine learning exchanges while building lasting professional relationships.
Importantly, sessions are not recorded and won’t appear on YouTube, encouraging open, honest discussions without concern for public scrutiny.
Pre Conference Workshops
Optional workshops on October 20th include specialized masterclasses such as “AI Prototyping for Testing Teams” led by Colin Matthews. These hands on sessions cover practical skills like building functional AI prototypes without coding, using tools like Bolt, V0, Replit, and Claude, plus integration techniques for popular platforms.
Speakers Include:
- Guillaume Cabane, Co-Founder at HyperGrowth Partners
- Elena Verna, Growth expert at Dropbox
- Alexey Komissarouk, Growth Engineering at Reforge
- Martin Tingley, Head of Experimentation at Netflix
- Elena Grewal, Founder at Data 2 the People
- Medha Umarji, VP Experimentation at Fanatics
- Diana Jerman, Director of Product Experimentation at Disney
- John Cutler, Head of Product at DotWork
- Thomas Fredell, Product Model Transformation Coach at TransformIQ.ai
EXL 2025 offers an unparalleled opportunity for experimentation professionals to advance their expertise while building meaningful industry relationships in Austin’s vibrant atmosphere.