eCommerce Expo 2026

eCommerce Expo is a major event for eCommerce leaders and their teams, bringing together industry professionals to explore specialised content, market insights and technologies designed to improve online sales and customer experiences. The 2026 event takes place at Excel London.

September 23 to 24, 2026

A two day event focused on building smarter commerce through practical strategies, customer journeys, technology and industry insights.

Excel London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, hosts the event. The conference is aimed at eCommerce leaders, marketers, digital teams, retail professionals, B2B and B2C eCommerce professionals, solution providers and agencies. The event features 10 eCommerce and MarTech conference theatres, more than 200 solution providers and more than 200 hours of CPD accredited content from speakers across the industry.

Building Smarter Commerce

The 2026 programme focuses on strategies for driving profitable growth, creating personalised and high converting customer journeys and building scalable operations. Attendees can also explore supplier insights and connect with other eCommerce professionals.

AI and the Future of eCommerce

Artificial intelligence is a major theme across the programme. Sessions cover AI powered shopping, AI governance, agentic commerce, AI driven product discovery and the use of AI in marketing. The programme also examines how AI can affect customer journeys and online product visibility.

Customer Experience and Loyalty

The conference explores customer experience through sessions on personalisation, loyalty, customer research, product decisions and shopping experiences. Topics include how brands can build trust, improve customer journeys and use customer data to create more relevant experiences.

Digital Commerce and Growth

The programme covers omnichannel growth, international expansion, marketplace strategies, conversion optimisation and the operational challenges that come with scaling an eCommerce business. Sessions also address fulfilment, delivery, returns and post purchase experiences.

Social Commerce and Marketing

Marketing sessions cover creator marketing, TikTok Shop, social commerce, influencer activity, content, search and AI use cases. The event also includes a Live Shopping Studio featuring TikTok live shopping experiences and sessions on setting up TikTok Live.

Speakers Include:

  • Richard Shotton, Author of The Choice Factory, Astroten
  • Douglas Gremmen, Chief Growth Officer / Member of the Board, HYROX
  • Toju Duke, Founder, Diverse AI
  • Hilary Platt, Director, OpenAI
  • Lee Pettman-Felss, Head of Strategic Development & Initiatives, B&Q
  • Sophie Miller, Director, Pretty Little Marketer
  • Sharon Gai, CEO & Founder, Culture Fluid
  • Ellie O’Sullivan, Commercial Director, Microsoft Advertising

eCommerce Expo 2026 brings together eCommerce leaders, marketers, retail professionals and digital teams to examine the technologies, strategies and customer experiences shaping online commerce. It is relevant to professionals working across eCommerce Marketing, AI Marketing, Search Engine Optimization (SEO) and Social Media Marketing.

Topics

AI Marketing B2B Marketing Content Marketing E-commerce Marketing
  • Excel London Royal Victoria Dock 1 Western Gateway, London E16 1XL
  • United Kingdom
  • September 23, 2026
  • Website