DMWF Expo Europe 2026

DMWF Expo Europe is a digital marketing conference for marketing leaders and senior decision makers. The 2026 edition returns to RAI Amsterdam, bringing together professionals to explore digital marketing, AI and emerging marketing strategies.

November 24 to 25, 2026

Two days of in person content across more than 10 conference tracks covering AI, data, creativity, digital transformation, social media and other areas of digital marketing.

The event takes place at RAI Amsterdam and attracts CMOs, marketing directors and senior leaders from across Europe. DMWF Europe is built around a senior marketing audience, with 56% of attendees at director level or above. The 2026 programme features more than 150 speakers and 80+ exhibitors alongside two days of conference content.

Agentic AI and Hyper Personalisation

Day one includes a dedicated Agentic AI & Hyper Personalisation track, covering topics such as AI enabled brand building, agentic AI within marketing teams and AI driven personalisation. Sessions also explore human and AI collaboration and the future of customer engagement.

Social Media and Community Marketing

Social Media & Community Marketing is another day one track, with sessions addressing audience building, social media platforms, AI and consumer behaviour. The programme also covers shoppable social and the use of data to support social media strategies.

Data, CRM and Customer Insights

The Data, CRM & Customer Insights track examines data quality, governance, predictive analytics, customer intelligence and attribution. Sessions look at how data can support marketing decisions and connect marketing activity with results.

Influencer and Creator Marketing

Day two features the Influencer & Creator Economy track, covering creator programmes, shoppable influence and creator partnerships. The programme also includes Affiliate Marketing in the Creator Era and discussions around the use of AI in creator marketing.

Content and Digital Transformation

The event also covers Content, Video & Storytelling Marketing alongside Digital Transformation & Strategic Leadership. Day two sessions address customer centric transformation, B2B leadership and marketing leadership in the age of AI.

Speakers Include:

  • George Gan, Philips
  • Christiaan van Goens, Reddit
  • Evgeniya Bogdanova, PepsiCo
  • Rumyana Gateva, aosphere
  • Vasilios Sarakiniotis, Vibit
  • Lea Sindel, Metricool
  • Mariama Kamanda, Barilla Group
  • Narek Garit, The HEINEKEN Company
  • Mario Dughi, Unilever
  • Marieta Proença, Oracle Financial Services
  • Iryna Tkachenko, Imperial Brands
  • Alejandra da Cunha, LVMH FRAGRANCE BRANDS (Givenchy & Kenzo)
  • Andy Childs, Meta
  • Roberto Cavicchioli, Tetra Pak
  • Alina Omelchenko, Colgate-Palmolive
  • Georgia Humphries, Stanley 1913
  • Reece Koch, Vinted
  • Smadar Tabenkin Ezer, Teva Pharmaceuticals
  • Rob Wilbers, dsm-firmenich
  • Pooja Adiga, Wella Company
  • Monica Paoluzzi, Just Eat
  • Mathieu Couret, Vinted
  • Phil Smith, BLACKROLL
  • Varisha Balsingh, Rabobank
  • Tobias Wenhart, Hiscox Europe
  • Patrick Krul, Unilever
  • Dominique Stichling, Jacob’s
  • Sven Hoogeland, air up
  • Daniel Ruiz Romero, IFF Taste
  • Winnie Luk, Stokke
  • Shunyao Yu, Saga
  • Ellie Davies-Row, Awin

DMWF Expo Europe 2026 brings senior marketing professionals together for discussions on AI, digital transformation, social media, data, content and emerging marketing strategies. It is aimed at CMOs, marketing directors and other senior decision makers involved in digital marketing strategy and investment.

Topics

AI Marketing B2B Marketing Content Marketing E-commerce Marketing Influencer Marketing Search Engine Optimization (SEO) Social Media Marketing
  • Amsterdam RAI Europaplein 24, 1078 GZ Amsterdam, Netherlands
  • Netherlands
  • November 24, 2026
  • Website