DMEXCO 2026
DMEXCO, the Digital Marketing Exposition & Conference, is a major European digital marketing and technology event held in Cologne, Germany. The 2026 edition brings together the worlds of agencies, commerce, media and technology under the motto “Scaling Intelligence”.
September 23 to 24, 2026
A two day programme covering marketing, commerce, media and technology through conference stages, summits, masterclasses and an extensive expo.
DMEXCO takes place at Koelnmesse in Cologne and brings together professionals from agencies, commerce, media and technology. The event is structured around dedicated areas including World of Agencies, World of Commerce, World of Media and World of Tech, alongside a Start up Area. Its conference programme combines industry discussions with practical masterclasses and specialist sessions.
Marketing, Media and Digital Transformation
DMEXCO’s programme covers Marketing & Media, Business & Society and Tech & Future of Web. Its topics include Artificial Intelligence, brand and brand safety, consumers, content, social media, data and analytics, online advertising, technology and leadership.
AI and Digital Marketing Innovation
Artificial Intelligence is a central theme of DMEXCO 2026. The programme includes discussions around the shift from AI experimentation towards creating measurable business value. Digital marketing masterclasses cover subjects including agentic advertising, AI commerce and GEO.
Commerce and Customer Growth
The World of Commerce provides a dedicated space for the E-commerce community to discuss current digital commerce topics and make new contacts. The programme also addresses customer acquisition, brand building and changing consumer behaviour.
Conference Stages and Masterclasses
DMEXCO offers multiple conference stages and summits alongside its expo programme. Digital Marketing Masterclasses provide more focused sessions based on practical applications, while the broader conference programme addresses developments across marketing, technology and business.
Speakers
Speakers to be announced soon…
DMEXCO 2026 brings together professionals working across digital marketing, agencies, commerce, media and technology. With its focus on Artificial Intelligence, E-commerce, content, social media, data and digital advertising, the event is relevant to marketers and business professionals looking to follow developments across the digital economy.