Digital Marketing Strategies 2025

Digital Marketing Strategies Conference returns as the automotive industry’s premier event for forward thinking dealership professionals. Taking place from April 27th to 29th, 2025 at The Westin Kierland in Scottsdale, Arizona, this three day conference brings together innovative leaders, technology pioneers, and marketing experts from across the automotive retail landscape.

Now in its twelfth successful year, DMSC has established itself as the essential gathering for dealership professionals seeking to leverage digital marketing strategies and technologies to dominate their markets. The conference creates an immersive learning environment where attendees can discover actionable tactics, explore cutting edge tools, and build valuable industry connections.

Conference Overview

DMSC delivers a comprehensive program featuring more than 30 innovative sessions led by over 50 expert speakers from across the automotive and digital marketing sectors. The event balances main stage presentations with twelve plus hands on workshop sessions, providing both strategic insights and practical implementation guidance.

The carefully curated agenda addresses critical topics including website optimization, customer data platforms, identity resolution frameworks, artificial intelligence applications, marketing attribution, and digital advertising strategies. Each session focuses on delivering actionable solutions to the real world challenges facing today’s automotive retailers.

The DMSC Experience

What sets DMSC apart is its commitment to fostering change driven conversations that tackle bold, often overlooked topics in the industry. The conference creates a collaborative community where dealership professionals can work together to enhance the tools and strategies driving business success.

Beyond formal sessions, DMSC offers numerous opportunities for peer to peer learning and networking, enabling attendees to build relationships with fellow industry innovators and technology providers who can support their digital transformation journey.

Who Should Attend

DMSC is specifically designed for automotive retail professionals including Marketing Directors, General Managers, Dealer Principals, Data Analysts, Ecommerce Directors, BDC Directors, Internet Directors, and Fixed Ops Directors. The program offers valuable insights tailored to specific roles while encouraging cross departmental collaboration.

The ideal attendee seeks to stay ahead of digital marketing trends, implement innovative strategies, and leverage technology to drive measurable business results in an increasingly competitive automotive marketplace.

Speakers Include:

  • Brian Pasch, Pasch Group
  • Glenn Pasch, PCG Digital
  • David Boice, Team Velocity
  • Jade Terreberry, Cox Automotive
  • Kevin Pitts, BMW of Reading
  • Matt VanDyke, Shift Digital
  • Eric DeMont, Urban Science
  • Len Short, Lotlinx
  • Noah Lee, Cox Automotive
  • Denise Galiatsatos, PCG Digital

Digital Marketing Strategies 2025 represents an essential opportunity for automotive retailers seeking to unlock untapped areas of opportunity, implement industry dominating digital marketing strategies, and position their dealerships for continued growth and success in an increasingly digital marketplace.

Topics

AI Marketing B2B Marketing Content Marketing E-commerce Marketing Pay Per Click (PPC) Search Engine Optimization (SEO)