Digiday Programmatic Marketing Summit 2025
Digiday Programmatic Marketing Summit returns as the industry’s premier gathering for brand and agency executives navigating the evolving landscape of programmatic advertising. Taking place from May 5th to 7th, 2025 at The Ritz-Carlton in Rancho Mirage, Palm Springs, California, this comprehensive event brings together decision makers and technology innovators for three days of learning, problem solving, and valuable networking.
Designed specifically for marketing professionals seeking to gain a competitive edge in programmatic strategies, the summit addresses the current state of flux in the industry by providing actionable insights into emerging trends, technological advancements, and innovative solutions to pressing challenges.
Conference Overview
The summit delivers a carefully structured program featuring main stage presentations, town halls exclusively for brands and agencies, and dedicated one on one meeting opportunities with technology vendors. Sessions explore critical topics including privacy regulations, contextual targeting, programmatic supply chain optimization, and advancements like Programmatic 3.0 with its focus on transparency and performance metrics.
Each day balances formal learning with networking activities, creating numerous opportunities for participants to connect with peers and potential partners. The schedule incorporates VIP receptions, cocktail events, and structured “8-Minute Meetings” designed to facilitate valuable business relationships.
Key Topics
The comprehensive agenda addresses essential areas including programmatic video and Connected TV advertising, retail media integration, programmatic Digital Out of Home (DOOH), B2B marketing strategies, curated marketplaces, supply path optimization, AI workflow efficiencies, zero party data utilization, and modern measurement practices beyond traditional metrics.
Special attention is given to the evolving landscape of addressability amid changing privacy regulations and third party cookie deprecation, with experts sharing practical approaches to maintaining targeting effectiveness while respecting consumer privacy.
Who Should Attend
The summit is specifically designed for senior level brand and agency executives responsible for programmatic strategy and implementation. Participants typically include heads of programmatic buying, digital media directors, marketing technology leaders, and decision makers seeking to optimize their programmatic investments.
The event particularly benefits professionals looking to stay ahead of rapid industry changes, connect with innovative technology vendors, and gain practical knowledge they can immediately apply to enhance campaign performance and efficiency.
Speakers Include:
- Kandace Barker, Head of B2B Practice, Initiative
- Randy Browning, President, Night Market, Horizon Media Group
- Arthur Fullerton, Global Chief Technology Officer CX, Havas Worldwide
- Elena MacGurn, Senior Vice President of Search, Digitas
- Helen Miall, CMO, VIOOH
- Michael Richer, Senior Director of Programmatic, PMG
- Graham Wilkinson, Chief Innovation Officer & Global Head of AI, Kinesso
- Ridhima Jain, Vice President Analytics, KSM
- Joe Raaen, SVP Data Strategy, Publicis Media
The Digiday Programmatic Marketing Summit 2025 represents an essential opportunity for marketing professionals to deep dive into the future of programmatic advertising, explore innovative solutions to industry challenges, and connect with the technology partners and peers who can help drive their programmatic strategies forward in an increasingly complex digital landscape.