Balkan eCommerce Summit (BES 2025)
Balkan eCommerce Summit 2025 stands as the largest gathering of eCommerce businesses and industry leaders across the Balkans and Central Europe, bringing together over 4,000 professionals from more than 20 countries.
Taking place on April 29 and 30, 2025, at the impressive Arena Sofia in Bulgaria, this landmark event offers an unparalleled platform for learning, networking, and business growth in the rapidly evolving digital commerce landscape.
With English as the official language, BES 2025 creates a truly international environment where attendees can forge valuable cross border connections while gaining actionable insights from over 70 industry experts and thought leaders.
The summit features a strategically designed two day program that maximizes both educational value and networking opportunities. Day one presents four themed stages with more than 60 speakers delivering expert sessions on various aspects of eCommerce and digital marketing.
Day two showcases world class keynote presentations from renowned industry figures including Jeff Hoffman, David Henzel, and Pascal Brochier.
What Makes BES 2025 Uniquely Valuable
BES 2025 goes beyond traditional conferences by offering a massive expo area featuring hundreds of service providers showcasing cutting edge solutions to help businesses scale both domestically and internationally. The dedicated networking zone with its innovative 1 on 1 meeting system, supported by an interactive mobile application, enables focused business connections that deliver real value.
Pre event networking opportunities and meetings with Brand Ambassadors provide additional ways to connect with key industry players before the main event even begins. And when the learning concludes each day, attendees can enjoy outstanding food, drinks, entertainment, and the spectacular Balkan party that showcases the region’s legendary hospitality.
Speakers Include:
- Jeff Hoffman, Founder at World Youth Horizons
- David Henzel, CEO at LoveNotFear
- Pascal Brochier, Partner & Board Member at CEO Coaching International
- Martin Greif, President at SiteTuners
- Ahmed Hassan, Board Member, Advisor, Executive Coach
- Ken Kralick, CEO at QualiBooth
- Paweł Panawa, Meta
- Adin Mulaahmetovic, Power Commerce LLC
- Will Laurenson, Customers Who Click
- Marina Kostkova, CJ VIVnetworks
- Silvi Nuñez, Optimational
- Stefan Chiriacescu, eCommerce Today Agency
- Tanya Stoyanova, DS Smith
- Nikolay Kochmalarski, DS Smith
- Gennadiy Vorobyov, Netpeak
- Marijus Planciunas, Paysera
- Vichren Bisset, euShipments
- Michal Jedlicka, euShipments
- Dimitar Dimitrov, Stenik
- Tzveta Bratanova, GS1 Bulgaria
- Zornitsa Dimitrova, Zipit Legal
- Georgi Gavazov, The Other Half
- Atanas Atanasov, The Other Half
- Lidiya Stoycheva, Biopharma Laboratories
Key Sessions
The summit agenda features compelling presentations including “Achieving Explosive Growth” with Jeff Hoffman, “Love Not Fear: A Blueprint for Thriving Companies” with David Henzel, and “Transition or Extinction: Brick & Mortar to e Com” with Ahmed Hassan. Each session delivers practical strategies participants can implement immediately to elevate their businesses.
Who Should Attend
BES 2025 is ideal for eCommerce business owners, digital marketing professionals, retailers looking to expand online, technology providers, and service companies focused on the eCommerce ecosystem. Whether you operate in a single Balkan market or are looking to expand across the region, this event provides the connections, knowledge, and tools needed to succeed in this dynamic and rapidly growing market.
Venue
The venue, Arena Sofia (1 Bulv. Asen Jordanov, Sofia, Bulgaria), offers state of the art facilities that create the perfect environment for learning, exhibiting, and networking with peers and industry leaders alike.
With its focus on practical strategies, emerging trends, and valuable connections, Balkan eCommerce Summit 2025 represents an essential investment for businesses committed to achieving growth and success in the digital commerce landscape across the Balkans and Central Europe.