B2B Summit North America 2025

B2B Summit North America 2025 stands as the definitive gathering for B2B marketing, sales, customer, and product leaders seeking to navigate the increasingly complex landscape of modern business. Taking place on March 31 to April 3, 2025 in Phoenix, Arizona with a digital attendance option, this premier event brings together the most ambitious minds in the B2B space for an immersive experience that transforms insight into action.

What is B2B Summit North America 2025?

Forrester’s B2B Summit North America has established itself as an elite gathering where meaningful transformation begins. Far from a passive conference, this hands on, immersive experience aligns, inspires, and empowers entire go to market teams. The summit features over 100 sessions including interactive roundtables, engaging workshops, and action packed breakouts filled with advice and strategies to deliver real impact.

The 2025 edition takes place against the backdrop of Phoenix, Arizona, a vibrant, sun soaked city with breathtaking desert vistas and a culture bursting with energy. This setting creates the perfect environment for breakthrough thinking and transformative insights that participants can immediately apply to their organizations.

Master Buying Mayhem

The central theme of the 2025 summit addresses the dramatic changes reshaping customer behaviors, markets, and business fundamentals. Today’s B2B landscape features buyers wielding unprecedented control through self service habits, generational shifts transforming decision making processes, and AI changing how purchases are influenced. When combined with complex buying groups and widespread trust erosion, the result is absolute mayhem for B2B professionals.

Attendees will move from chaos to clarity through cutting edge research, proven frameworks, and actionable tools. Participants walk away with the confidence to take control, make bold decisions, and deliver the customer centric experiences that today’s demanding buyers expect. The summit recognizes that organizational success increasingly depends on mastering these shifting dynamics.

Professional Growth Opportunities

The summit delivers substantial value through multiple growth pathways for B2B professionals. Attendees can elevate their skills through diverse session formats addressing pressing challenges. The event facilitates discovery of new perspectives by connecting participants with top industry partners and revolutionary solutions providers in one convenient space.

Purposeful networking opportunities allow attendees to connect with fellow senior leaders and leading B2B minds through lively networking events, receptions, and dinners. Participants gain inspiration by being first to learn about Forrester’s latest, leading edge research and hearing from industry pioneers pushing the boundaries of possibility.

One of the summit’s unique benefits is access to tailored advice through one on one consultations with Forrester’s unmatched, unbiased experts who provide personalized, actionable insights to participants’ most pressing questions.

Speakers Include:

• John Arnold, Principal Analyst, Forrester
• Rick Bradberry, Principal Analyst, Forrester
• Brian Frattaroli, Vice President Sales Acceleration & Portfolio Development, Americas, Siemens Digital Industries Software
• Anna Harper, Senior Director, Global Campaign Center, SAS
• Anthony Hoereth, Senior Vice President, Sales, XPO
• Sara Larsen, Vice President, Marketing & Communications, Clinical Effectiveness, Wolters Kluwer Health
• Sharyn Leaver, Chief Research Officer, Forrester
• Gail Behun, Head of Revenue Enablement, Headway
• Toby Carrington, Chief Business Officer, Seismic
• Cal Dubresson, Senior Vice President, Global Field and GTM Marketing, Workday
• Jaime Punishill, VP, Enterprise Marketing & Marketing Enablement, MetLife
• Jason Smith, CEO and Cofounder, Klue
• Pascal Walschots, Senior Director, Global GTM Strategy, Microsoft Corporation

Who Should Attend

B2B Summit North America 2025 is ideal for senior marketing, sales, customer success, and product leadership professionals looking to navigate the complexity of today’s B2B landscape. Whether seeking to understand changing buyer behaviors, leverage AI for competitive advantage, build stronger go to market strategies, or develop more effective customer engagement models, this summit provides the insights, tools, and connections necessary for success.

The Phoenix Convention Center venue offers a comfortable and inspiring environment for learning and networking with peers and industry leaders alike. With its focus on practical strategies, cutting edge research, and actionable frameworks, B2B Summit North America 2025 represents an essential investment for professionals committed to mastering the mayhem and delivering exceptional results in an era of unprecedented change.