B2B Online Europe 2025
Please note: This conference may primarily be in German.
B2B Online Europe returns as the continent’s definitive gathering for manufacturers and distributors seeking to transform their digital capabilities. 03 to 04 December 2025 at Hotel Maritim Berlin, this premier conference delivers actionable insights specifically tailored for B2B professionals facing unique digital transformation challenges in the European market.
Event Overview
As manufacturers and distributors across Europe accelerate their digital capabilities to boost sales amid rising costs, B2B Online Europe provides a focused platform for sharing proven strategies and innovative solutions. The conference brings together eCommerce, digital, and marketing leaders from top European B2B companies to address critical challenges and opportunities in the evolving digital landscape.
The 2025 edition offers a comprehensive program designed to help businesses transform their teams, enhance customer interactions with AI powered solutions, optimize buying journeys, and accelerate digital maturity. This practical approach ensures attendees gain relevant, implementable strategies that directly impact their business operations.
Interactive Learning Experience
B2B Online Europe stands apart through its commitment to interactive learning and collaborative problem solving. The conference format includes focused roundtable discussions, customized workshops on digital eCommerce tools, and live polling technology that allows attendees to vote, comment, and share experiences in real time.
With over 10 hours of interactive discussions, debates, roundtables, and workshops, participants have ample opportunity to engage with content in ways that suit their learning preferences. This immersive approach creates a dynamic environment where solutions emerge through shared experiences and collaborative thinking.
The agenda is meticulously crafted based on 50 research interviews with B2B marketing, sales, eCommerce, and digital leaders, ensuring every challenge and opportunity faced by attendees is addressed. This research driven approach guarantees relevant content that speaks directly to the specific needs of European B2B professionals.
Networking Opportunities
B2B Online Europe excels in connecting participants with more leaders from more top companies than any other event in its category. This concentration of expertise creates unparalleled networking opportunities with decision makers from across the European B2B landscape.
Small working discussion groups facilitate learning from peers as well as speakers, creating an environment where knowledge flows freely in all directions. These interactions often evolve into valuable professional relationships that continue long after the conference concludes.
Speakers Include:
Speakers to be announced soon…
Previous editions have featured speakers from leading organizations including ABB, Heineken, Shell, Unilever, Schneider Electric, Siemens Healthineers, and many more industry leaders, such as:
- Tom Portman, Group Head of Digital Channels, Group VP of Online Transformation, ABB
- Florian Pöpleu, Global Head of Marketing & Sales Processes and Digital Solutions, tesa
- Benoit Watrigant, Digital Officer – APMEASA, Legrand
- Jörg Holger Krause, Head of Marketing Digitalisation and Sales Excellence, Sabic
- John Kelly, Global Director eRetail & Centre of Excellence E Business, Heineken
- Jim Macgregor, Global Head of Change Enablement and E Business, Heineken
- Suleman Baloch, Global Business, eCommerce & Channels Development Lead, Unilever
- Perng Chian Chew, EMEA Head of Commercial Data & Insights, Zimmer Biomet
- Sameh Saeb, Global B2B eCommerce Commercial Lead, Shell
- Marie Bernard, Head of eCommerce, Arkema
B2B Online Europe 2025 represents an essential investment for manufacturers and distributors committed to digital excellence in the European market. With its focus on practical applications, region specific challenges, and collaborative problem solving, this conference provides the knowledge, connections, and inspiration needed to achieve ambitious business goals in an increasingly digital marketplace.