B2B Marketing Leaders Forum Asia 2025

B2B Marketing Leaders Forum Asia 2025 stands as the definitive gathering for B2B marketing executives dedicated to driving pipeline, revenue, profitable growth, brand leadership, and personal career advancement. Taking place on October 8 to 9, 2025 at the PARKROYAL COLLECTION Pickering in Singapore, this premier event brings together over 300 B2B CMOs and marketing leaders for an immersive learning experience with more than 40 expert speakers sharing insights on the most pressing challenges facing B2B marketers today.

What is B2B Marketing Leaders Forum Asia 2025?

Now in its eighth year, this landmark conference has established itself as Asia’s largest gathering of B2B marketing leaders focused on developing and growing B2B marketers as business leaders driving profitable company growth. The event creates an environment where participants can discuss their roles as business leaders with a firm seat at the leadership table while ensuring they personally stay relevant as modern marketers.

The 2025 edition offers attendees a comprehensive exploration of critical B2B marketing areas including CMO leadership, strategy and go to market leadership, brand building and creativity, AI applications in B2B marketing, account based marketing, sales and marketing alignment, demand generation, growth and budget optimization, martech implementation, attribution modeling, customer experience enhancement, content marketing strategy, and digital transformation.

CMO Leadership

For the most senior marketers, specific sessions and invite only networking activities provide focused opportunities to discuss the strategic aspects of marketing leadership. Topics include positioning marketers as business leaders driving profitable growth, strategic thinking, opportunity identification, leadership approaches, and how marketing structures influence effectiveness.

Additional leadership discussions explore building great teams and cultures that support business objectives, nurturing high performance environments, managing change, addressing resilience and burnout, achieving CMO/CEO alignment, practicing authentic leadership, mastering the art of budgeting from allocation to attribution, and securing board roles.

Emerging Leaders

Aspiring marketing executives will gain actionable advice and strategies to build their roadmap to career success. Sessions cover comprehensive career planning including how to secure desired positions, performance ratings, and promotions. Discussions address readiness for CMO roles, effective presentation skills, gaining a respected seat at the executive leadership table, building personal marketing brands, developing commercial mindsets, achieving financial literacy, making budget decisions, working effectively with sales and other stakeholders, transitioning from peer to leadership positions, and securing mentoring relationships.

Additional Key Tracks

The forum features numerous specialized tracks addressing the full spectrum of B2B marketing excellence. These include brand and creativity in B2B, strategy and go to market leadership, managing headquarters and Asian market dynamics, AI implementation in B2B marketing, account based marketing and buying group focus, sales and marketing alignment, demand generation optimization, growth and budget management, martech implementation, customer experience enhancement, content marketing strategy, digital transformation, event marketing and C suite engagement, customer marketing, and industry specific roundtable discussions.

Speakers Include:

Last year’s speakers included:

• Divya Gupta, Head of Digital Revenue APAC, Maersk
• Karen Hopkins, Future of Transformation, Global Program Leader, EY
• Liz Fendt, Global Chief Marketing & Sales Officer, TÜV SÜD
• Joanna Kalenska, MD, Global CMXO, HSBC
• Joyce Moy, VP Marketing APJC, Cisco
• Adeline Ong, SVP, Head of Group Strategic Communications and Branding, Frasers Property
• Priscilla Kim, VP Marketing & Communications APAC, IBM
• Adeline Goh, CMO, Fujifilm Business Innovation
• Elaine Wu, VP & Global Head of Marketing, Alibaba Cloud
• Robin Seow, Head, Enterprise Marketing & Innovation Enterprise, Singtel
• Lisa Ortner Ghouze, Global Head of Marketing, Financial Markets, Standard Chartered Bank
• Eva Ford Murphy, Global Head of External Communications, ABB
• Sophie Neate, Global Head of Digital Marketing & Content, ABB
• Lisa Sim, VP Marketing JAPAC, Palo Alto Networks
• Wendy Walker, VP Marketing ASEAN, Salesforce

ho Should Attend

B2B Marketing Leaders Forum Asia 2025 is ideal for CMOs, marketing directors, heads of marketing, and aspiring marketing leaders across all industries who want to enhance their strategic impact, drive revenue growth, and advance their careers. Whether from banking and financial services, IT and technology, manufacturing and construction, or professional services, marketing professionals will find relevant content tailored to their specific challenges.

The PARKROYAL COLLECTION Pickering in Singapore provides a sophisticated and accessible setting for this gathering of marketing innovators. With its focus on practical strategies, revenue generation, and leadership development, B2B Marketing Leaders Forum Asia 2025 represents an essential investment for professionals committed to securing larger budgets, gaining a firm seat at the leadership table, and turning their marketing departments into revenue generating machines.