B2B Marketing Leaders Forum APAC 2025
B2B Marketing Leaders Forum APAC 2025 stands as the landmark celebration of a decade of B2B marketing excellence in the Asia Pacific region. Taking place on May 21 to 22, 2025 at the Doltone House, Jones Bay Wharf in Sydney, this premier event marks the 10th anniversary of APAC’s largest gathering of B2B marketing professionals with a festive two day conference plus a celebratory dinner and party on the evening of the first day.
What is B2B Marketing Leaders Forum APAC 2025?
Now in its milestone 10th year, this landmark conference has established itself as APAC’s largest gathering of B2B CMOs and marketing leaders, with over 500 attendees expected for this special anniversary edition. The event creates an environment where participants can discuss their roles as business leaders driving profitable growth, explore the balance between brand and performance investments, share leadership challenges, and advise future aspiring CMOs and CEOs.
The 2025 forum continues its tradition of excellence in developing and growing B2B marketers as business leaders driving profitable company growth. Discussions will cover how marketing leaders can secure board positions, maintain a firm seat at the leadership table, and invest in personal career development while staying relevant as modern marketers.
Global Marketing Leaders Share Their Expertise
The forum features an impressive lineup of over 70 B2B marketing leaders from around the world, sharing insights on brand building, growth strategies, marketing transformation, and revenue generation.
Speakers Include:
- Emma Chalwin, CMO, Workday (US) – Unleashing the power of B2C storytelling for B2B audiences
- Robert Chatwani, President & GM Marketing & Growth, Docusign (US) – Lessons from leading growth at Atlassian, Ebay and now Docusign
- Ingela Nordenhav, Brand Consultant & Former CMO, Volvo Trucks (Sweden) – The Volvo Trucks CMO who brought us Jean Claude Van Damme’s Epic Split – 10 years and 122M views since B2B’s first epic campaign
- Lisa Gilbert, VP Global Marketing, Kyndryl (US) – Building brands that resonate across cultures & Accelerating growth across diverse global markets
- Eve Alexander, SVP Corporate & Product Marketing, Seismic – Building Enablement Excellence for GTM Teams to Create Better Buyer Experiences
- Sonia Adams, Chief Client Officer, Global Marketing, GHD – Celebrating Global CX – Better outcomes for customers, employees, and organisations
- Renee Howie, Chief Customer Officer, Insignia Financial – Leading a holistic, future focused growth engine for eight brands with P&L ownership
- Kat Chia, Global Head of Marketing & Comms, Telstra Health – Consolidating brands, marketing teams, CRM systems and tech during mergers & acquisitions
- Carrie Smith, MD, ANZ Marketing & Comms Lead, Accenture – AI agents and their impact on operational processes, marketing structures & change management
- Jon Stona, VP & Global Head of Marketing, Airwallex – Leading global hypergrowth and expansion into Americas and Europe
- Nicole Aman, MD, Marketing, Clients, Markets & Growth, PwC – Client experience and leading through change
- Marc Joshi, Executive Director Marketing & Comms, QIC – Driving growth at one of Australia’s largest institutional investors
- Ben Munroe, VP Marketing APAC, Cloudflare – Driving ABM Success with Agentic AI
Key Topics and Discussions
The forum addresses the most pressing challenges and opportunities facing B2B marketing leaders today. Sessions explore CMO leadership, strategy and go to market excellence, brand building and creativity, revenue generation and attribution, AI implementation, account based marketing strategies, sales and marketing alignment, customer experience enhancement, marketing operations optimization, and talent development.
Specific discussions include balancing global frameworks with regional adaptation, driving transformation from support to valued growth function, securing board funding for B2B brand investments, implementing effective attribution models for campaign funding, consolidating brands during mergers and acquisitions, optimizing marketing influenced pipeline growth, and aligning sales and marketing around customer needs.
Who Should Attend
B2B Marketing Leaders Forum APAC 2025 is ideal for CMOs, marketing directors, heads of marketing, and aspiring marketing leaders across all industries who want to enhance their strategic impact, drive revenue growth, and advance their careers. The forum offers valuable insights for professionals from technology, professional services, financial services, manufacturing, healthcare, and other B2B sectors.
The Doltone House venue at Jones Bay Wharf in Sydney provides a sophisticated and accessible setting for this milestone gathering of marketing innovators. Due to limited venue capacity, early registration is strongly recommended as the event sells out annually.
With its focus on practical strategies, revenue generation, and leadership development, B2B Marketing Leaders Forum APAC 2025 represents an essential investment for professionals committed to securing larger budgets, gaining a firm seat at the leadership table, and turning their marketing departments into revenue generating machines.