B2B Marketing Conference 2025

B2B Marketing Conference 2025 returns as the must attend half day event for forward thinking B2B marketing professionals in New Zealand. Taking place on May 14, 2025 from 12:30pm to 5:00pm at The Maritime Room, Princes Wharf in Auckland CBD, this fast paced gathering delivers concentrated value for marketers seeking to stay ahead of the curve in a rapidly evolving business landscape.

What is B2B Marketing Conference 2025?

Back by popular demand, this focused conference has been specifically designed to deliver maximum impact in a time efficient format. The event creates an environment where participants can dive into the latest trends and insights, explore B2B creativity and innovation, and uncover actionable strategies they can implement immediately.

The 2025 edition offers attendees the opportunity to hear from marketing leaders shaping the future of B2B marketing, draw inspiration from compelling local and international B2B case studies, engage in thought provoking panel discussions with audience interaction, and connect with fellow B2B marketers during extended networking breaks designed to facilitate meaningful professional relationships.

A Showcase of B2B Marketing Excellence

The conference features an impressive lineup of speakers representing diverse perspectives across the B2B marketing spectrum, from global thought leaders to innovative practitioners implementing cutting edge strategies.

Speakers Include:

  • Ty Heath, Director & Co Founder, The B2B Institute – International Keynote: B2B Isn’t Standing Still – Trends and Insights from LinkedIn’s B2B Institute
  • Dawn Hernandez, Senior Solutions Engineer, Shopify – International Keynote: Unravelling B2B eCommerce: Insights, Challenges, and Success Stories with Zyber & Shopify
  • David Visser, CEO, Zyber – International Keynote: Unravelling B2B eCommerce: Insights, Challenges, and Success Stories with Zyber & Shopify
  • Sophie Neate, Global Head of Digital Marketing and Content, ABB – Panellist: Hacking the B2B Buying Committee: Cutting Through the Noise with AI and Hyper Personalisation
  • Sarah Garvin, Head of Marketing & Growth, Smartly – Panellist: Bold B2B Rebrands
  • Tom Sykes, Strategy Director, Principals – Panellist: Bold B2B Rebrands

Key Topics and Discussions

The conference addresses the most pressing challenges and opportunities facing B2B marketers today. Sessions explore strategic approaches to navigating shifting buyer behaviors, implementing effective AI and personalization strategies to engage complex buying committees, executing successful B2B rebrands, and optimizing B2B eCommerce operations.

Whether attendees are looking to expand their professional network, spark new ideas, or gain practical tools to elevate their marketing strategies, this focused conference is designed to both empower and inspire B2B marketing professionals.

Who Should Attend

B2B Marketing Conference 2025 welcomes the entire B2B marketing community, with expected attendees from B2B brands, SaaS businesses, professional services firms, B2B focused agencies, and industry suppliers. The event provides an excellent opportunity to connect with peers facing similar challenges and discover innovative approaches to B2B marketing excellence.

Topics

AI Marketing B2B Marketing E-commerce Marketing