B2B Ignite 2025

B2B Ignite 2025 stands as the definitive gathering for forward thinking B2B marketers navigating an unprecedented era of transformation and opportunity. Taking place on July 2, 2025 at Convene, 133 Houndsditch in London, this premier event brings together over 70 expert speakers for a comprehensive exploration of the rapidly evolving B2B landscape, providing the clarity needed to make confident decisions despite market uncertainty.

What is B2B Ignite 2025?

As the industry’s foremost authority on B2B marketing, this landmark conference has established itself as the essential destination for professionals facing the challenges of new buyer behaviors, AI proliferation, fresh competition, and economic unrest. The event creates an environment where participants can gain critical insights through exclusive research, no holds barred case studies, and hands on workshops offering practical advice relevant to their specific situations.

The 2025 edition recognizes that B2B isn’t standing still and neither should the professionals working within it. The comprehensive agenda is designed to show exactly what’s changed in B2B marketing and what’s coming next, providing attendees with the knowledge needed to respond effectively to the changes happening now.

Content Tracks

The conference features carefully structured content tracks covering ideation, creativity and execution; innovation, collaboration and AI; data, measurement and martech; brand, authenticity and trust; amplifying commercial impact; and vital new skillsets for marketing teams. These focused pathways allow attendees to customize their experience based on their specific roles and challenges.

Sessions include thought provoking topics such as building trust as a critical commodity in B2B marketing, exploring agentic AI as a game changer, examining the B2B marketing gap, taking data driven decision making to the next level, and addressing whether the buyer journey is fundamentally broken. Additional highlights include discussions on productive conflict in changing organizations, building powerful proof points, influencing boards, and aligning marketing, sales and services through optimized tech stacks.

Speakers Include:

  • Corinne Doherty, Director, Account Based Marketing, Kyndryl UK & Ireland
  • Andy Johnson, Founder & Director of Client Strategy, HUT 3
  • Benedict Buckland, Managing Director & Chief Strategy Officer, alan.agency
  • Dan Roche, Chief Marketing Officer, WorkBooks
  • Yeshim Harris, Freelance Consultant and Trainer, and Senior Research Fellow, University of Kent
  • Cath Brands, Chief Marketing & Innovation Officer, Flintfox
  • David McGuire, Advisor and Coach, B2B Copywriting and Creativity, B2B Marketing
  • Sophie Bowkett, Chief Marketing Officer, Bird & Bird
  • Chris Wade, Chief Marketing & Product Officer, Gamma
  • Nick Mason, Co founder and CEO, Turtl
  • Ben Lee, Head of Data and AI, Bidwells

The B2B Ignite Experience

The day begins with a thought provoking breakfast roundtable exploring how B2B marketers can build commercial strategies that generate revenue, not just MQLs. The main program kicks off with welcome remarks followed by a series of keynotes, track sessions, and workshops, with dedicated networking breaks throughout the day to facilitate meaningful connections.

The conference concludes with a networking drinks reception, providing attendees with additional opportunities to discuss insights, share experiences, and build valuable professional relationships in a relaxed setting. This balanced approach ensures participants benefit from both structured learning and organic networking.

Who Should Attend

B2B Ignite 2025 is ideal for B2B marketing leaders, strategists, and practitioners seeking clarity amid rapid industry change. Whether concerned about adapting to new buyer behaviors, leveraging AI effectively, aligning marketing with revenue generation, or developing compelling brand strategies, this conference provides the insights and practical tools necessary for success.

With its focus on exclusive research, detailed case studies, and actionable advice, B2B Ignite 2025 represents an essential investment for professionals committed to staying ahead of the curve in an increasingly complex B2B marketing landscape. Rather than being left behind, attendees will gain the confidence and capabilities needed to drive meaningful results despite market uncertainty.

Topics

AI Marketing B2B Marketing Content Marketing