All4Customer 2025
Please note: This conference may primarily be in French.
All4Customer 2025 stands as the premier trade show for customer experience, artificial intelligence, digital marketing, e-commerce and data in France. Taking place on April 1 to 3, 2025 at the Porte de Versailles Exhibition Center in Paris, this landmark event brings together the biggest brands, most daring startups, and pioneers in marketing and customer relations for three days of sharing, innovation, and experimentation.
What is All4Customer 2025?
Born from the merger of E-marketing Paris and Customer Strategy lounges, this comprehensive showcase represents all products, solutions and services enabling businesses to target, acquire, understand, interact with, and retain customers. The new, more meaningful name reflects the event’s mission to meet the expectations of both exhibitors and visitors with a complete offering spanning the customer journey.
Under the theme “The adaptive future: intelligences and transformations,” the 2025 edition focuses on preparing for and adapting to our constantly evolving future. Rather than enduring the challenges ahead, attendees will learn how to transform them into opportunities through innovative approaches that combine human, emotional and artificial intelligence to capture audience attention and engagement.
Plenary Conferences
The event features an extensive program of plenary conferences led by Cécile Delettre, international expert in marketing, digital and communication, and Thierry Spencer, author of the reference blog Sensduclient.com. These sessions address the most pressing topics in customer experience and digital marketing.
Speakers Include:
- Eric Dadian, AFRC President
- Christophe Leclerc, Sales & Customer Relations Leader France, Decathlon
- Alain Angerame, Director of Customer Relations and Employee Experience, Bouygues Telecom
- Frank Cancelloni, Group CEO, Jim Thompson
- Laetitia Aymard, Marketing Director, Communication and Customer Experience, ISTA France
- Romain Kara, SNCF Connect Customer Relations Director
- Carole Cazals, Head of Development and Strategy, BNP Paribas Personal Finance
- Raphael Krivine, Customer Relations and Distributor Director, AXA Bank
- Marie-Louis Jullien, AMARC General Delegate
- Erika Leger, Director of Campus and Communities, Terra Academia founded by Veolia
- Anne Thevenet-Abitbol, DG Prospective and New Concepts, Danone
- Aldrick Zappellini, Group Data & AI Director and Chief Data Officer, Crédit Agricole Group
- Christophe Cadic, IKEA CDO Digital Director
- Pierre Viriot, Brand and Image Director and Director of the Paris 2024, EDF project
Key Topics and Discussions
The conference addresses critical themes including the metamorphoses of customer relations, adaptive brand strategies, general artificial intelligence and AI agents, lightning fast e-commerce transformation, next generation customer listening, complaint management, marketing change agents, evolving consumer behaviors, designing inclusive experiences for seniors and disabled customers, empowerment through AI and data innovation, combining human and artificial intelligence, and event marketing in the age of JOMO.
Sessions explore innovative approaches to reimagine practices and accelerate projects toward an adaptive future where innovation and resilience become key competitive advantages. Attendees will discover impactful international case studies and unique insights into technological and human trends reshaping B2C and B2B landscapes.
Who Should Attend
All4Customer 2025 is ideal for marketing professionals, customer experience leaders, digital strategists, e-commerce specialists, data analysts, and business executives seeking to stay at the forefront of customer engagement innovation. The event offers valuable insights for professionals from all industries looking to transform their customer strategies in an AI driven world.
Pavilion 4 at the Porte de Versailles Exhibition Center provides a sophisticated setting for this gathering of marketing and customer experience innovators. With opening hours from 9:00 a.m. to 6:00 p.m. on Tuesday, 9:00 a.m. to 8:00 p.m. on Wednesday, and 9:00 a.m. to 5:00 p.m. on Thursday, the event offers ample opportunity to explore the broadest thematic panorama of innovative customer solutions in Europe.