ADworld Experience 2026
ADworld Experience is a European event focused on Pay Per Click (PPC) and Conversion Rate Optimization, with the program built around real PPC campaign cases. Established in 2012, the event brings together PPC and CRO specialists, SEM agencies and advertisers in Bologna, Italy, with the 2026 edition also available via live streaming.
October 15 to 16, 2026
A two day event featuring 24 real PPC and CRO case studies, 14 advanced seminars, two live clinics and new thematic focus groups for in person attendees.
The event takes place in Bologna and is designed for PPC professionals, SEM agencies and advertisers who already have experience managing online advertising campaigns. The program is structured around practical campaign optimization, with case studies presented alongside Q&A sessions and parallel advanced seminars. The 2026 edition also introduces 90 minute focus groups covering topics including Google Ads, Meta Ads, TikTok, CRO, E-commerce, lead generation, tracking, B2B and agency management.
Real PPC and CRO Campaign Cases
ADworld Experience focuses on real life PPC campaign optimization rather than general presentations. The second day is dedicated to real PPC and CRO campaign cases, while the event as a whole provides opportunities to examine optimization techniques applied in practice.
Advanced PPC Training
The first day features advanced seminars and live clinics covering online advertising platforms and campaign optimization. The program focuses primarily on Google Ads and Facebook Ads while also including Amazon, LinkedIn Ads, TikTok and other PPC platforms.
Thematic Focus Groups
New for 2026, the event includes 24 thematic focus groups with a maximum of 12 participants each. These sessions provide opportunities for PPC professionals to discuss developments and challenges within areas including E-commerce, lead generation, tracking, B2B and agency management.
Live Clinics and Audience Interaction
The event is structured to encourage interaction between speakers and attendees. Live clinics provide opportunities to work with Google and Meta Ads accounts, while case studies include dedicated Q&A sessions. Attendees can also speak directly with PPC specialists during networking breaks and the final round table.
Speakers Include:
- Jyll Saskin Gales, Title not specified, Inside Google Ads
- Aaron Levy, Title not specified, Optmyzr
- Leah Mazur, Title not specified, Carousel Creative
- Dario Zannoni, Title not specified, Helper
- Alessandro Frangioni, Title not specified, Roads
- Navah Hopkins, Title not specified, Microsoft Advertising
- Valerio Celletti, Title not specified, valeriocelletti.it
- Ameet Khabra, Title not specified, Hop Skip Media
- Alex van de Pol, Title not specified, Seogi
- Bia Camargo, Title not specified, Ecom Nation
- Yoann Ferrand, Title not specified, Adellus
- Sarah Sal, Title not specified, Sarah Sal Marketing
ADworld Experience 2026 is aimed at experienced PPC professionals, SEM agencies and advertisers who want to improve campaign performance through practical case studies, advanced training and direct discussion with industry specialists. Its focus on real campaign optimization makes the event particularly relevant to professionals actively managing online advertising campaigns.