ADworld Experience 2025
ADworld Experience returns to Bologna, Italy on October 2 to 3, 2025, bringing together the world’s leading Pay Per Click and Conversion Rate Optimization specialists for two intensive days of real world case studies, advanced seminars, and hands on workshops. Established in 2012, this landmark conference has grown to become the largest PPC and CRO event in Europe and the only global conference built exclusively around real case histories from top performing campaigns.
The Ultimate PPC Learning Experience
What distinguishes ADworld Experience is its unwavering focus on practical, proven strategies rather than theoretical concepts. The 2025 edition will feature 24 real PPC and CRO case studies alongside 15 advanced seminars and 3 specialized workshops covering Google Ads, Meta Ads, LinkedIn Ads, and other major advertising networks. This practical approach has earned the event an extraordinary 99.7% recommendation rate from past participants.
The conference takes place at Zanhotel Europa in the heart of historic Bologna, with sessions presented across three parallel tracks on the first day and two tracks on the second day. All main sessions are delivered in English or feature real time translation, ensuring accessibility for the international audience that gathers for this world class event.
Comprehensive Learning Opportunities
The 2025 program delivers unparalleled depth across multiple digital advertising disciplines, including:
- Advanced attribution models and marketing mix modeling
- Competitive analysis and auction insights
- Data management and personalization strategies
- AI integration in PPC campaigns
- Creative optimization for video advertising
- Enhanced data analysis with BigQuery
- Server side implementation techniques
- Conversion rate optimization sprints
- B2B marketing strategies for LinkedIn
Industry Leading Speakers
ADworld Experience consistently attracts renowned experts from around the globe. The 2025 speaker lineup includes:
- Cedric Rainotte, Brain Cells Farmer
- Lisa Raehsler, Big Click Co.
- Ruben Runneboom, Taskforce Agency
- Deborah O’Malley, GuessTheTest
- Lars Maat, Maatwerk Online
- Igor Ivitskiy, Ivitskiy Ads Lab
- Vasyl Sergiienko, Meta
- Hallgeir Gustavsen, Vecora
- Nils Rooijmans, Water Cooler Topics
- Matteo Zambon, Tag Manager Italia
Beyond the Sessions
The event experience extends well beyond the formal presentations with valuable networking opportunities, including:
- Live PPC account clinics for Google and Meta platforms
- Interactive workshops on participants’ own advertising accounts
- Specialized deep dive sessions with industry specialists
- An evening networking party featuring Italian hospitality
- Ample breaks for connecting with fellow professionals
Impressive Track Record
Since its inception, ADworld Experience has built an impressive legacy of educational excellence, featuring:
- 257 PPC and CRO case studies presented
- 351 speakers and experts sharing their knowledge
- 410 hours of recorded video content available
- 4,470 participants from around the world
Who Should Attend
ADworld Experience 2025 is ideal for:
- PPC specialists seeking advanced optimization techniques
- Marketing managers responsible for digital advertising budgets
- Agency professionals working with multiple client accounts
- Business owners looking to maximize advertising ROI
- CRO professionals focused on improving conversion metrics
- Digital marketers wanting to stay ahead of industry developments
Available both in person in the beautiful city of Bologna and via online streaming, ADworld Experience 2025 represents an essential investment for any professional serious about mastering the art and science of digital advertising.