ad tokyo 2026
ad tokyo is an international marketing conference held in Tokyo, Japan. The 2026 edition focuses on moving AI and data from experimentation into practical marketing execution, with sessions covering customer experience, brand, commerce, technology and business outcomes.
October 21 to 23, 2026
A three day event featuring workshops, keynotes, specialist sessions, networking activities and discussions across marketing, media, data, technology and AI. Workshops take place on October 21, with the exhibition hall and other sessions running across October 22 and 23.
The conference takes place at TOKYO MIDTOWN and The Ritz-Carlton, Tokyo. Its program brings together marketers, brand managers, marketing leaders, business professionals and others working across marketing strategy and customer experience. The event combines keynote presentations with themed sessions, workshops and networking parties, with content covering both the Japanese market and international marketing topics.
From Experimentation to Marketing Impact
The central theme for 2026 is moving AI and data beyond experimentation and into practical business outcomes. The program examines how marketers can use technology, data and AI to support decision making, operations, customer engagement and business growth.
Brand, Media and Customer Experience
Sessions cover brand strategy, media planning, storytelling, customer experience and relationship building. Topics include developing desired brand images, designing communication across fragmented touchpoints and creating experiences that encourage lasting customer relationships.
Data, Technology and AI
The program explores AI driven marketing through sessions on automation, agentic AI, data activation, personalization and AI creativity. Specific sessions include “The Future Role of Marketers in the AI Era”, “Agentic AI: Reshaping Marketing from Planning to Purchase” and “How Far Can AI Understand Human Emotions?”
Commerce, Retail and Consumer Behaviour
The Retail & Commerce track examines changing customer buying behaviour and new business opportunities. Sessions address retail media, agentic commerce, customer acquisition and the shift from transactions towards longer term customer relationships.
Japanese and International Marketing
The Japan & International track focuses on the Japanese market, consumer insights, corporate marketing and branding alongside internationally relevant topics. Sessions include discussions around Japan’s global appeal, localization and maintaining brand identity across international markets.
Speakers Include:
- Thomas Barta, CEO, Marketing Leadership Institute
- Michael Komasinski, Chief Executive Officer, Criteo
- Yuko Furuichi, President and CEO, Comexposium Japan
- Akie Iriyama, Professor, Waseda Business School (Graduate School of Business and Finance)
- Daisuke Otobe, CEO, Coup Marketing Company Inc.
- Takaya Matsuda, Co-CEO, HERALBONY Co., Ltd.
- Kaori Okamura, Manager, Marketing Strategy & Innovation Office, Processed Foods Business Division, NH Foods Ltd.
- Junya Seki, MegRhythm Brand Manager, Personal Health Business, Health Beauty Care Business, Kao Corporation
- Shinjiro Ninagawa, Executive Officer, Marketing Division, TV Tokyo Corporation
- Hiroaki Minami, Editor in Chief, Kodansha
- Saki Minoda, Internet Ad Agency Director, CyberAgent, Inc.
- Shinya Inoue, CMO, SBC Medical Group Inc.
- Aya Umezu, Founder, Managing Director/CEO, GEM Partners, Inc.
- Keitaro Takayanagi, Director, PLAID, Inc.
- Yoichi Aso, President and CEO / CAXO, AlphaDrive Co., Ltd.
- Noe Kobayashi, Head of the Customer Success Office, Digital Transformation Division, Kewpie Corporation
- Haruto Oka, CEO, HA-LU inc.
- Yoshihisa Suzuki, Growth Officer, dentsu Japan
- Akiko Takeda, Marketing Service CBU Unit Lead, LY Corp.
- Akihiro Satomura, Vice President, Visa Worldwide Japan
- Takashi Yoshida, Director, Agentic Commerce Domain, Commerce Consulting Division, Hakuhodo Inc.
- Hiroko Tachinami, Account Director, Microsoft Advertising, Microsoft Japan Co., Ltd.
- Takahiro Ishiwata, Marketing Director / AI Marketing Lead, Mercari, Inc.
- Takahiro Omatsu, CEO, Decom,inc.
- Kaori Tanaka, General Manager, Retail Media Promotion Dept. Sales Planning＆Retail Media Div., AEON Retail Co., Ltd.
- Jennifer Willey, Founder and CEO, Wet Cement
- Yoshimi Urushibata, DX Division Digital Contents Creation Group, SHISEIDO JAPAN CO.,LTD.
- Ryosuke Satake, E-Commerce Manager, Levi Strauss Japan K.K.
- Ayako Hirayama, Director & CCO / Editor-in-Chief, MERY / Director, MERY Gen Z Research Institute, MERY, Inc.
- Takeshi Nishimura, Product Strategy Division, Marketing Section, Yamaha Motor Co., LTD.
- Kazunori Tsushima, Deputy General Manager of Global Brand Communication Division, and General Manager of Global Strategy Department, Hitachi, Ltd.
- Naoe Hirooka, Deputy General Manager, Global Marketing Communication Division LoveYourPossibilities PR Department, Unicharm Corporation
- Riku Yamada, Managing Executive Officer, CyberAgent, Inc.
- Arata Fukuda, Director, Brand Communications Brand/Media, adidas Japan K.K.
- Yoshiaki Fujihara, CEO, 300Bridge Co., Ltd.
- Futoshi Nakagawa, DeputyDirector, AX Solution Division Enterprise Unit, SoftBank Corp.
- Satoshi Tanaka, Manager, Global Marketing & Sales Service, 3M Japan Co.,Ltd.
- George Moro, HAKUHODO INC. General Manager Customer Experience Activation Division Executive Creative Director, HAKUHODO PRODUCT’S INC.
- Moyuru Kudo, Japan Sales Strategy / DX Dept., Nissan Motor Co., Ltd.
- Ikuko Ota, Managing Director, Accenture Song
- Michiko Kitahara, CEO, MICHI inc.
- Hideki Ojima, Representative Director, Association for Promotion of Community Marketing
- Akane Endo, Manager, New Business Development Office and BE Division, GiXo Ltd.
- Junko Maeda, Executive Creative Director, Marketing Division 6, DENTSU INC.
- Manato Ito, President & CEO, SEGA XD CO., LTD.
- Akie Iriyama, Professor, Waseda Business School (Graduate School of Business and Finance)
- Yoshitake Katayama, General Manager, Corporate Communications Department, DAIKIN INDUSTRIES,LTD.
- Hirokazu Kai, Marketing, Unified Service, Inc.
- Masaki Nishida, CEO, SOLANA.LLC
- Makoto Kawazu, Senior Vice President, Digital Strategy Dept., SUMITOMO MITSUI FINANCIAL GROUP
- Takashi Okutani, CEO, Super Normal Inc.
- Tatsuya Nagamori, Vice President, Digital & AI Transformation Strategy Dept., Shiseido Japan Co., Ltd.
- Chikamasa Ninagawa, Executive Officer, CyberAgent, Inc.
- Takehisa Eda, Executive Officer & General Manager of Marketing Division, Marugame Udon, Inc.
- Takeshi Kato, Corporate Branding Division, Leader, Yamaha Corporation
- Shunsuke Konno, Managing Executive Officer, Head of CX Marketing Strategy Department, DOCOMO SMTB Net Bank, Inc.
- Tatsuya Okamoto, Advisor, Ajinomoto Co., Inc.
- Yukiko Yamaguchi, Senior Vice President, Chief Marketing Officer (CMO) Managing Director, Design and Marketing Division, Panasonic Connect Co., Ltd.
- Hideyuki Nagasawa, Secretary-General, Quality Media Consortium
- Yoshihiro Kozuka, Experience Creative Department / Creative Director, Creative Technologist, ADK Marketing Solutions Inc.
- Yuri Egami, Head of Brand Unit, Creative Strategy, X Corp. Japan K.K.
- Ryosuke Ota, General Manager, Retail Marketing Department, DENTSU INC.
- Ayako Ando, General Manager of Customer Strategy, PARCO CO.,LTD.
- Hiroyuki Takaguchi, CEO, Seeds & Strategies Inc.
- Atsushi Taya, D&I Promotion Department Marketing DX Unit Leader, AGC Inc.
- Satoko Belouad, Associate Director, Marketing, Ultragenyx Japan K.K.
ad tokyo 2026 is designed for professionals working across marketing, branding, media, customer experience, data, technology and commerce. Its program connects practical marketing strategy with AI, data and changing consumer behaviour while also addressing the Japanese market and international marketing issues.