2025 Masters of B2B Marketing Conference
The Masters of B2B Marketing Conference returns as the premier national event exclusively designed by and for client-side marketers in the B2B space. Taking place from June 2nd to 4th, 2025 at the luxurious Ritz-Carlton in Naples, Florida, this essential gathering brings together top senior executives, industry visionaries, and marketing leaders to address the evolving challenges and opportunities in B2B marketing.
As buyer and market expectations continue to rise, the conference delivers valuable insights to help B2B marketers navigate persistent challenges, harness customer insights, drive demand across diverse buyer groups, and align teams and technologies to achieve measurable business outcomes.
Conference Overview
Hosted by the Association of National Advertisers (ANA), the Masters of B2B Marketing Conference offers a comprehensive program addressing the most pressing issues facing B2B marketers today. Sessions explore crucial topics including sustainability initiatives, talent development, innovation strategies, demand generation techniques, and technology integration approaches that drive business growth.
The carefully curated agenda features presentations from leading brand marketers who share best-in-class examples and innovative strategies that position marketing as a powerful engine of growth and transformation. This practical focus ensures participants gain knowledge they can apply immediately to enhance their marketing effectiveness.
Unique Value Proposition
What distinguishes the Masters of B2B Marketing Conference is its exclusive focus on client-side marketing perspectives. Unlike broader marketing events, this conference specifically addresses the unique challenges and opportunities facing in-house B2B marketing teams. This targeted approach creates a more relevant and valuable experience for participants.
Additionally, ANA client-side members can attend the conference at no cost, making this a particularly accessible professional development opportunity for qualifying organizations. This member benefit underscores the ANA’s commitment to advancing marketing excellence within the B2B community.
Venue Experience
The conference takes place at the newly transformed Ritz-Carlton, Naples, offering an elevated experience for attendees. The exquisitely appointed venue features bespoke furnishings and breathtaking views of the beach and Gulf of Mexico sunsets, creating an inspiring backdrop for professional development and networking.
Speakers Include:
- Jennifer Ball, CMO, Franklin Templeton
- Chris Bontempo, CMO, Johnson Controls Inc.
- Tony Ezell, EVP, President of the Americas, Becton, Dickinson and Company
- Jill Kramer, Chief Marketing and Communications Officer, Accenture
- Bob Liodice, Chief Executive Officer, ANA
- Jann Martin Schwarz, Founder of The B2B Institute and Senior Fellow, LinkedIn
- Amy Summy, Executive Vice President and Chief Marketing Officer, Labcorp
- Alex Webb, Global Chief Creative Officer, Stein IAS
The 2025 Masters of B2B Marketing Conference represents an essential opportunity for B2B marketing professionals to gain strategic insights, discover innovative approaches, and build valuable connections that will help them position their organizations for continued success in the dynamic B2B marketing environment.